TikTok Is a New E-Commerce Marketing Strategy

December 17, 2019

Growing your e-commerce business requires to be always on top of what’s going on around – you definitely don’t want to miss out on the newest trends and creative ideas sellers come up with to promote their businesses. Today Paulina Masson from Shopkeeper shares one of the marketing strategies that are steadily growing among entrepreneurs.

Paulina is the founder of Shopkeeper, and easy-to-use business dashboard for Amazon sellers, which shows Amazon sales and inventory data across all marketplaces in one place.

Gathered the best tips from 50 Amazon experts

Paulina has interviewed 50 most influential Amazon experts like Kevin King and Liran Hirschkorn and asked to share as many ideas as they can on how they promote their own businesses. From all this information, she came up with 6 most effective ways to do it and will share it during her presentation “6 Most Effective Marketing Tactics to Grow your E-commerce Business” at the European Seller Conference happening on March 12-13, 2020 in Prague.

But for now, Paulina agreed to share one of these most effective tactics which, according to her, it’s very unusual to most of the people. This is one of the newest ways that Amazon sellers use to promote their products and, get prepared – it’s TikTok. If you are thinking right now that this platform is just for kids, you are partly correct. However, right now its potential is steadily growing among adults, especially those promoting their businesses.

In the video, Paulina shows some examples of how does TikTok works – what kind of videos people upload and what makes it trendy. Surprisingly, there are a lot of business owners promoting themselves in funny ways – one of them mentioned by Paulina is a lawyer, who started creating videos just a few months ago and yet has nearly 2M followers.

Paulina noticed that manufacturing videos are highly trending in e-commerce business videos. The thing is, people are not only might get interested in your product but also find you on other social media channels that you have linked your TikTok account to and it’s likely to make conversions. Paulina also believes that right now is the perfect timing to jump into it until the competition is not too high. The earlier you get on this platform, the more exposure you’ll get. To prove it, just look at this account that only has various manufacturing videos:

If you are not able to make something like this, don’t worry – just get your product and demonstrate how it works, put trendy music on top and here you have your TikTok video. Paulina has one piece of advice – don’t be scared to experiment and post a few videos on the platform just to see what’s going to happen. It doesn’t take too much time so basically you have nothing to lose. Sometimes experiments like this one can pay you back very nicely!

Be sure to visit Shopkeeper’s website for more! You can also take a look at the DEMO of Shopkeeper on our website here. And if you want to meet Paulina and many other Amazon experts and sellers in person, join us for the European Seller Conference on March 12-13, 2020!

About Paulina Masson:

Paulina is an Amazon FBA Private Label Seller and the Founder of Shopkeeper.com. She started selling on Amazon two years ago. She sells private label products on 11 Amazon marketplaces and has a lot of experience importing from China. Her favorite topics are costs optimization and pricing strategies.

About the author 

Augustas Kligys

Augustas Kligys is the founder of Orange Klik and has been delivering in-person and virtual events for Amazon sellers since 2016, including European Seller Conference, Seller Fest and PPC Congress.

Known in the business as the "Amazon Summits Guy", Augustas helps Amazon sellers achieve success through delivering expert sessions and online guides.

Focused on helping Amazon sellers build and scale their business, Augustas has spent the last years developing an industry-leading knowledge base, with over 500 sessions featuring Amazon industry leaders, experts, speakers and tools.

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