Subject lines are crucial when it comes to selling your product to a customer. If you want your customer to open your email and buy your product, you must first focus on composing your subject line and to make sure it’s engaging, catchy. and brief.
Today we are talking to Henson Wu from FeedbackWhiz about what subject lines convert the best. Henson also shares some tips on which subject lines have the highest open rates and which ones are better to avoid.
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FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates using buttons, gifs, and emojis. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, and feedback. Instant notifications when reviews are posted. Monitor all product reviews and listings; and get alerts when reviews, hijackers, buy-box loss, and listing changes occur.
When you’re sending emails through Amazon, your open rate is based on the subject line that you’re using, so if the buyer decides to click on the email and open it, then it counts as a conversion. If you have an open rate of 30 % or higher, that is considered to be fairly high. So here are some of the simple and effective tips to work on:
Subject lines to avoid:
The reason why those lines get low open rates is they are too direct and reveal what email is about.
So, in conclusion, keep your subject line:
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If you like this blog post, check out for more interviews with Henson Wu, where he explains what you need to know before setting up email campaigns and walks us through the process of how to actually create automated follow-up email sequences that get customer reviews:
Henson Wu is the Co-Founder and CEO of FeedbackWhiz. Together with his partner, Henson first started developing tools to operate their own business on Amazon and eBay, and now they have released the tool to Amazon Sellers.
Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller Conference, PPC Congress, and Seller Fest.