Best Amazon Follow-Up Emails – FeedbackWhiz

Subject lines are crucial when it comes to selling your product to a customer. If you want your customer to open your email and buy your product, you must first focus on composing your subject line and to make sure it’s engaging, catchy. and brief.

Today we are talking to Henson Wu from FeedbackWhiz about what subject lines convert the best. Henson also shares some tips on which subject lines have the highest open rates and which ones are better to avoid.

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates using buttons, gifs, and emojis. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, and feedback. Instant notifications when reviews are posted. Monitor all product reviews and listings; and get alerts when reviews, hijackers, buy-box loss, and listing changes occur.

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Which subject line to use and which ones are better skipping

When you’re sending emails through Amazon, your open rate is based on the subject line that you’re using, so if the buyer decides to click on the email and open it, then it counts as a conversion. If you have an open rate of 30 % or higher, that is considered to be fairly high. So here are some of the simple and effective tips to work on:

  • use a word Amazon inside the subject line without giving too much information about what email is about, for example, “Regarding your Amazon order…” and automatically put order ID using email automation system like FeedbackWhiz. That kind of lines gets 50 % – 60 % open rates.
  • Another pretty effective option is to write Re: at the beginning. Those two letters indicate a reply to a previous email, so it looks like it’s a conversational email that they’ve had before.
  • Give some information about the order: “Here is order information from Amazon…”. The reason why this type of subject line gets high open rates is simple – people are interested in receiving information about the product, especially if it’s something helpful, for example, “How to use it” instructions.

Subject lines to avoid:

  • “Could you please leave us a review”
  • “Could you tell us your experience o Amazon”

The reason why those lines get low open rates is they are too direct and reveal what email is about.

So, in conclusion, keep your subject line:

  • a bit mysterious,
  • don’t reveal too much information
  • mention what it has to do with an Amazon order.

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If you like this blog post, check out for more interviews with Henson Wu, where he explains what you need to know before setting up email campaigns and walks us through the process of how to actually create automated follow-up email sequences that get customer reviews:

About Henson Wu

Henson Wu is the Co-Founder and CEO of FeedbackWhiz. Together with his partner, Henson first started developing tools to operate their own business on Amazon and eBay, and now they have released the tool to Amazon Sellers. 

About the Author Augustas Kligys

Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller Conference, PPC Congress, and Seller Fest.

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