Most sellers get very few reviews on Amazon and it definitely doesn’t help the business at all.

This time we are talking to Henson Wu, the co-founder and CEO of FeedbackWhiz, who shares some general tips on how to properly use email campaigns to get product or seller reviews and what are the biggest customer approach mistakes that get sellers suspended.

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates using buttons, gifs, and emojis. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, and feedback. Instant notifications when reviews are posted. Monitor all product reviews and listings; and get alerts when reviews, hijackers, buy-box loss, and listing changes occur.

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Special Offer - 50% off your 1st month
Click the link on this page and use the dicsount coupon code MONDAYS50 to get 50% off your 1st month subscription, plus a 30-day free trial of FeedbackWhiz.

Getting to know your audience

If you don’t take action to improve the number of reviews, it won’t happen naturally. Even more, it is likely you’ll get more negative reviews since people are more inclined to leave a review when they have a negative experience.

However, if you set up a good email sequence, know your audience well, you can easily raise your review rates to get 8% – 9%. So how to do it?

The best way to to get reviews is through your existing customers. But first, there are some steps to take before reaching out to them: Study your product so you can understand who your audience is. For example, if you sell toys for kids, your audience is probably young parents. Knowing the general demographics of your buyers can help you with creating a proper email campaign and target messages directed towards them.

With FeedbackWhiz, you can set up individual campaigns specifically for certain groups of products that maximize your review potential.

Sending out emails is not just to get reviews but also to prevent getting negative ones. When you send the right message at the right time, you’re giving a buyer an opportunity to contact you before leaving a review.

Use templates to start the right communication with your customers

Using an already prepared template can save you a fair amount of time. FeedbackWhiz gives you 3 types of different templates, depending on what emails you want to send out, either it’s more personalized or professional. You can always add pictures, emojis, gifs and other kinds of interactions to get higher conversions.

More importantly, all of the templates that you can find on FeedbackWhiz are within Amazon’s Terms of Service so you can be sure you’re not going to be suspended.

Don’t forget Terms of Service

The primary functionality of the buyer-seller messaging system is to provide customer support. However, many sellers tend to misinterpret thinking they can use it to send emails and promote their products or do other kinds of marketing. That kind of activities is prohibited by Amazon.

The right approach using the buyer-seller messaging system is to reach out to your customers and let them know you are here ready to answer any questions. You can always insert a link to your “Contact Us” page so your customer knows how to reach you.

Amazon allows you to ask your customers for product or seller feedback. However, there are some rules to keep in mind:

  • you can’t bribe your customers into leaving a review by saying, for example, “I am going to give you a 50 % coupon code if you leave us a review”. Instead, use a more neutral approach, like “Hey, reviews are very important for our business performance so we would love to hear your thoughts about the product”.
  • Never mention “leave us a positive review” or “leave us a 5-start review”.
  • Don’t put links that direct to a website outside Amazon – tt will not pass through Amazon’s system. Also, don’t try to promote your other products, even though they are inside Amazon.
  • If you want people to recognize you, it’s better to create a high-quality brand logo and insert it in your template, as long as it’s not clickable.
  • You can always add PDF attachments to your emails that provide the customer with relevant information about the product.

If you have questions about the Feedbackwhiz tool, you can always contact their customer support at

Visit FeedbackWhiz for 50% off your 1st-month subscription, plus a 30-day free trial!

Watch the thorough FeedbackWhiz demo here!

If you like this blog post, check out for more interviews with Henson Wu, where he walks us through the process of how to actually create automated follow-up email sequences that get customer reviews and how to write best-converting subject lines:

About Henson Wu

Henson Wu is the Co-Founder and CEO of FeedbackWhiz. Together with his partner, Henson first started developing tools to operate their own business on Amazon and eBay, and now they have released the tool to Amazon Sellers. 

About the Author Augustas Kligys

Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller ConferencePPC Congress, and Seller Fest.

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