It’s already holiday season which is one of the most intense periods for Amazon sellers. What to do to beat the competition and increase sales? How to improve PPC and become more visible? Today Assaf Vigdor from PPC Winner shares some tips and hacks that will help you to master Amazon sponsored ads.
In order to know how to implement the best tactics to your PPC activities, first you need to be aware of the most common advertising mistakes:
The first tactic that Assaf shares is product targeting. By doing the right product targeting, you are increasing the chances for your product to appear in sponsored product ads on your competitors’ listings. There are three types of targeting: 1) Product targeting based on category, 2) on competitor’s ASINs, 3) and ASINs that your product sells on. For example, if your product has a 4-star rating, you choose to target competitors that have a maximum of 3-star ratings. Then customers will see your product in the sponsored ads with higher ratings compared to your competitors. Another smart move is to target more expensive products. This way your product will be more attractive to customers.
You can target your competitors based on their ASINs. Simply go to product targeting, click on individual products and Amazon will give you some product suggestions that are competing with you or you can search and enter your own list by analyzing your advertising report and identifying which of your products are being sold on your competitor ASINs.
Here are some examples of how this type of targeting looks on Amazon:
To improve your organic ranking, first of all, you should search your product ASIN on Helium 10 or Cerebro tool. Then, filter the search volume to a minimum of 500 searches and check the phrases listed on the organic rank on page 2-3 and which keywords convert the best – you can now take these keywords and set up a manual campaign so they can be promoted to page 1. Start with low bids (0.7 – 0.8 per bid). All these things will help you to improve your organic sales and impressions.
Another thing to keep in mind is promoting your converting keywords. To do so, first, you need to download Amazon keyword reports and identify converting keywords and focus on 1-2 keywords with high search volume. Then create a campaign based on these keywords. Some tips on how to do that:
PPCwinner is a machine learning tool built by Amazon sellers for Amazon sellers, which is why they take care of everything for you – from doing keyword research and adjusting the budget to optimizing your PPC campaigns. The tool will perform keyword research and build your PPC Campaigns, all in a 24/7 optimization cycle. With this tool, you don’t really need to understand advertising nor how to operate an advertising system in order to increase your organic sales.
HOLIDAY OFFER: Register for PPC Winner GOLD PACKAGE using a coupon code ORANGEKLIK to get:
All the above is provided directly by the PPC Winner. If the coupon code is expired, you can always use DEMOMONDAYS to get 15% off your PPC Winner subscription by clicking here!
Also, find a full demo on how to start using PPC Winner in our Demo Mondays series!
Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller Conference, PPC Congress, and Seller Fest.