PPC Winner is a new advertising software that was developed by professional Amazon sellers. Their revolutionary system, FULLY AUTOMATES Amazon PPC campaigns. Here are few of the system capabilities: Automatically generate PPC campaigns; Manages campaigns from A to Z; Conducts keyword search; Optimizes the daily bidding to save hard $; Increases impressions and product position.
PPC Winner is presented by Assaf Vigdor.
00:27 What is PPC Winner and how does it help Amazon sellers
01:04 Advertising related to PPC
06:17 Ingredients needed for a very good PPC campaign.
09:49 Keyword research
12:21 Manual and Auto campaigns
17:16 How the Algorithm of PPC Winner works
22:36 System Overview
24:54 Calculating the ACOS goals
28:09 Analyzing the weekly report
29:58 Case study overview
31:16 Pricing Packages
34:38 Increasing your organic sales
36:25 CTR and the low conversion rates.
37:51 Look Alike Campaign Overview
39:47 Offer: click here and use code DEMOMONDAYS to get 2 months of subscription at a discounted rate.
41:00 Contact the support team
[00:00] Augustas: Welcome back to another session of DemoMondays. Demo Mondays is a video series where I invite different Amazon seller tools and softwares and I ask them to present their products just like this on the screen. And today my guest is PPC Winner.
[00:20] Augustas: And the PPC Winner is presented by Assaf Vigdor.
[00:23] Augustas: Hello Assaf!
[00:24] Assaf: Hello Augustas, how are you?
[00:27] Augustas: I’m good, thank you. So let us get to know better, what is PPC Winner and how do you help Amazon sellers?
[00:35] Assaf: It’s very simple, PPC Winner is a software to create and manage all of your advertising events. It’s very simple. In a click of a button, you create and manage the entire PPC Amazon campaigns.
[00:52] Augustas: Alright. And I know you prepared some nice presentation to make it more clear to understand how PPC Winner works. So let’s jump into the slides.
[01:04] Assaf: Yes, sure. And today I’m going to talk not only about PPC winner, but I will also talk about advertising and how it relates to PPC, the challenges in advertising, and what actions do the seller needs to take that are safe for the perfect campaign. Okay, so I’m jumping into the presentation. As I mentioned Augustas, I’m going to talk today about the challenges in advertising in general and then I’m going to explain what you need to do in order to create your perfect campaigns, what action items need to be done, how it relates to to PPC winner, which as I mentioned is a software. I am going to show the software itself, few case studies from our customers and then highlights from different products and giving some tips for the audience. So let me start and let’s talk about Amazon advertising.
[02:09] Assaf: And actually let’s talk before that about what is actually the advertising goals. So when you’re running a PPC campaigns, your goals are, and not just in ACOS. The ACOS of sales and most of us are using that, but it’s not the main goal. The main goal is actually creating sales for products. Amazon is a sophisticated machine which create sales and we want our products to sell more and not just to make the profitability on that. It’s also helping you. You are getting better ranking on your BSR. Then creating more sales because then you’ll also your organic rank is being promoted on, so also you are being ranked higher and higher positions in better pages on specific keywords. Let me create better eh semi ranks then you can get more sales. So the PPC actually helps you to generate kind of engine in here that will create you more and more sales.
[03:25] Assaf: Okay. Of course you want to create sales that will help you to improve your BSR and then to be ranked organically better. It also give you some indication about what the user really thinking about your product or your list. Because if people really clicking on your product and doesn’t buy that, so you probably have some problems, then you can get some indication about what to do with your list. So you will get some more details about how to write, or how to build the correct list, to create more sales. And the important thing are the keywords. The keywords themselves actually lead the people to your product. So I’m going to talk about what is the perfect keyword research that needs to be done in order for your product to be shown on the list.
[04:30] Assaf: And last but not least, what really Amazon think about your product because it helps us to understand how it actually Amazon themselves promoting you within the competition. In advertising, in general, many challenges. And one of the most significant challenges is the high cost. How much it costs you to invest in order to achieve a sale. And as a brand builder, and as a seller, you really need to know how to do your PPC correctly to reduce your costs, you need to invest time, a lot of time to get the proper knowledge nn order to learn how to operate PPC well, you need to learn your competition. You need to invest to learn a new technique. So in general when you’re talking about challenging itself, you can relate them to very high costs and beginners or people that are just starting to learn PPC, they need to learn a lot in order to achieve to a specific bond when they start again through PPC and later on I will discuss and show how PPC Winner will help you to reduce all of these costs and save your time.
[06:17] Assaf: So let’s talk about what are the ingredients needed for a very good PPC campaign. So the first and the most important thing is that you need very good pictures. You need a very high quality pictures. Because think about that, that your list will be among 20 different competitors. Your products need to be shining. It needs to be that the buyer would like to press the button and say, this is the product I want. And another important thing that your pricing will match to the competition. And it doesn’t have to be the cheapest, it doesn’t really need to be the highest, but it should be the mixture of the right pricing compared to your competitors and how you position your product and depends on what part of the life cycles for this product or you are just launching new products.
[07:20] Assaf: Is it a mature product? Do you want just to make promotion for these products? You want to make more sales. It’s really relates to pricing. And other important thing is how many reviews do you have. Because once you already get a shopper or potential shopper to get into your list, you don’t want to see it with no reviews because the shopper will go and choose another product because nobody wants to be the first one testing the product. So once you are running a new campaign or a new PPC campaign, you really want to have some kind of reviews already on the place, on that list that shoppers will feel confident. So we really recommend about having at least five positive reviews. You need to have on your list a very detailed keywords or let’s say that all the relevant keywords should be in the different areas of the list, and should be on the title.
[08:31] Assaf: It should be in the picture which should be in the description on the bullets anywhere around the list, so the shopper that come because of this specific words, specific keywords will relate to that list and will make the purchase. Another thing that is very important, it’s really set up the expectation from that specific campaign, and I will say that let’s say that you have a new product and you are launching your product, you cannot expect that the product will sell in high volumes immediately when you don’t have any reviews, for example, and when we set up the campaign goals or the add cost of sale. It also needs to be set with the your expectations because when you launch a new product, you want to maybe put an ACOS of 80% or 70% at that level. If you have a mature product, maybe want to target more photo 50% and this is really what you need to prepare for your service expectations versus the campaign goals. And what’s your expectations from the ACOS.
[09:49] Assaf: I would like to discuss a bit about the keyword research because it become to be a very important part in PPC in general. It’s been up to few years that the time of having hundreds of keywords in your ad groups , where the right thing to do is actually over. Because today Amazon requests from the sellers to be more sophisticated, prepare the keyword research much better. Amazon would expect to have 30-100 keywords in an ad group in. So it would be much more relevant when the shopper is searching for the product. So we will get the right product for him. Okay. So even if you think about, let’s say that Amazon would expose 20% of the keywords themselves. So if you have hundreds of keywords, the shopper might not see the relevant keywords.
[11:07] Assaf: But if you have about 30-100 Allen keywords and 20% are being exposed. Then the keywords are relevant to the shopper and relevance to the product. So you really need to do your homework about the keyword or keyword research very well and take into action your competitors, see what keywords they’re selling, see what’s the conversion for their winning keywords, look at the most relevant keywords to your products. You know the products you are the one that understand the products and have all the knowledge about it. So search the specific keywords and prepare a list, and again I would say 30-100 keywords in specific groups. I want to show you how we see the advertising structure, and the advertising structure on the right, which is actually built on two groups.
[12:21] Assaf: On one group we would put the research campaign and the second group would be the prime complaints, on the research events is also divided into two parts. And I know I might be going to a bit technical, but I think it’s very important to understand the relationship between all the different campaigns and ad groups. So on the research we have two types of campaigns. We have the manual campaigns and the auto campaigns. The auto campaigns are actually Amazon helping us to identify the right keywords or converting keywords. On the research manual campaign, What we will do is actually implementing there all of the keyword research that you’ve done, all the 30-100 keywords and it’s got into the broad area then to the ad group. Once the keyword has been converted or converted into sale, it will move to the exact, once again it’s been converted another two times, then it will move to the prime and then to the exact phrase and the reason we are doing it, is that it really helped us or the user helped us control the budgets and control the optimization of the biding.
[13:52] Assaf: Now there was a sale through the auto campaign. We are shifting the keywords into the manual and the same process goes again. Now we’ll talk a bit about the prime phrase. I would say that over here we have a very highly targeted keywords that we can optimize and set the biding to be the most optimized for this relevant keywords. It’s kind of a of a very large filter of keywords. It’s got into through the research and moving to the advance and over there we can convert much more sales. Now we’ll we set up our PPC campaigns and we did all the hard work. I can tell you that the really hard work is just starting now because now you have daily activities. The daily activities are actually reviewing and analyzing the advertising reports on a daily basis.
[15:07] Assaf: The user must not do the changes or changing the bids on a daily basis, but you need to go and analyze the advertising report. And it was that which bid you need to update to which keywords, and how to optimize the search term, which keywords move to negative, how to optimize the auto campaign. You need to do the entire budget optimization, the budget for the entire campaign. Because we have 4 different types of campaigns here. We need to move the keywords between the campaigns as I mentioned earlier. So it is a hard work. So it’s a lot of form that needs to be done on a daily basis. And you know, since we are professional sellers, this is our business. We need to know how to manage our business correctly and running the business correctly is meaning that you need to invest time and effort on a daily basis.
[16:13] Assaf: It’s not just 1 or 2 hours at night to run a business. It’s a serious business that makes you a lot of money. So you must invest time and effort in order to maximize your profits. Saying on that, I want to show you now how PPC winner is doing this hard work for you. We’ve talked about how to set up campaign, we talked about how to build the campaign structure of the campaign. We discussed about how to manage the campaign and I can show you today how PPC winner is doing everything for you. So as I mentioned earlier, PPC winner is a revolutionary software with advanced algorithm that creates and manages your Amazon PPC campaigns and it’s all done in a click of a button and automatically.
[17:16] Assaf: So once you get and I show you later how you get into the system, you choose a product and click on start a campaign, the system automatically creates this structure of the campaigns. You’re going to see four campaigns like that without doing anything. You just choose your product, click on the button and this is already been set up in your Amazon account. And I mentioned research auto, research manual, prime exact and prime phrase. Each one of these specific campaign in your advertising efforts. So let’s see how this algorithm, the unique algorithm for PPC winner is actually doing all the work for you. So initially after we set up the campaign, the algorithm creates an advanced keyword research with reference to your competition in your campaign history so the algorithm knows how to take from your product history, the winning keywords that already been converted into sales and it knows how to put the spending keywords into a negative keywords.
[18:50] Assaf: And also the algorithm will go and take from your competition a winning keyboard you. Once we set up a campaign, you indicate about few ASINS, competitor ASINS and the algorithm knows how to put a clusters of this competition or competitors and then it can take if you’re using Amazon data and taking the winning keyword from them. On the management side, the day to day managing, the algorithm which actually creates everyday a process of bid optimization. The algorithm itself will come and lower the bids for keyword that spends the budget into optimize level where it sets to your ACOS goals. It will increase the bids from your winning keywords in order to get more exposure so it also increase the bids for relevant keywords. They don’t get enough exposure. It will take negative keywords out, in other words, everyday the algorithm is taking the data, your data or your product data and analyzing it and making all the changes by itself so you don’t have to go to the reports again and go over to specific keywords and change the bids for example, and it will give you an alert on specific keywords and we move them out to negative keywords and it’s all done automatically.
[20:38] Assaf: I don’t know campaigns are running a week or 2, they are running 4 months, can be 3 months or 6 months can be months and the system will keep optimized are just campaigns according to what you’ve set the system. We move the keywords between the campaign, the different campaigns that I mentioned earlier. When you generate more relevant keywords from the auto, it would move it to the prime and move it to the other areas with the research and it will create an ongoing flow of new keywords and converting keywords he that are moving into your prime campaigns. The system will adjust the budgets between the campaigns to meet your goals and at the end you set up the goal, how much is your budget and the system will do it for you. So the user benefits from our system. It’s very simple. They are reducing advertising costs, they save money on advertising costs and they are increasing the sales with low budget.
[21:45] Assaf: So they win two times. And again, more sales and they reduce the costs, they save a lot of time on managing the campaigns because they get to lay reports automatically from the system, improve the organic ranking because once they are generating more sales on PPC, they improve more sales organically. And another important aspect is the generate data about their products. They have a lot of information on much information to use on their products so they can plan and prepare themselves for new products to sell on Amazon.
[22:36] Assaf: So let’s see the system I’ve got to show you, make an introduction to the system and show how simple it is to run a campaign through PPC winner. So this is how you get in to PPC winner, www.ppcwinner.com and over here you can see your virtual campaigner. This is your friends that actually running and managing all of your campaign. Once you log in into the system and you want to create new promotion, you can create new campaign. It’s very simple, just create new promotion. Let’s go to the promotion. Then one day and let’s set the daily budget to spend for the advertising. We usually recommend to do it minimum $30 per day. So you have enough exposure for your keywords and then you click on add product. We choose from your list of products, choose this microphone, and this is the main screen when you put a lot of information. No, I’m kidding. There is very simple process of entering information on this part, you put the competitor ASIN. So the system itself will be able to track your competitors and get some relevant keywords. It’s feature products so it can put up to 3 ASINS. The second step would need to put few keywords that relates to your product and so the system will know how to make a successful keyword research.
[24:54] Assaf: The next part that you can add over here, the production costs, your FBA costs, your delivery costs on Amazon phase. It will help the system to calculate the ACOS goals that you want to set or an easier way you can choose what are your goals for this campaign. So if I would want to launch a new product, you will click here and you see the ACOS automatically changes. If you want to make a clearance, we recommend 70% if you just want to make profits, you can start over here, you can change also here the ACOS here. And then very simple here, you can click launch promotion and that’s it. Now you have 4 campaigns which is shown earlier on your Amazon account and this is the screen actually the dashboard where you can see what is the progress of your campaign.
[26:13] Assaf: So I chose this product and I can see here it’s a monitor that show you on which specific phase you are building out the campaigns, the initial first stages are usually related to the product, and the keyword research and the next steps would be creating much more success as you know, advertising may take sometimes the first 2 weeks we’ll be focusing in and most of the budget actually we’ll go into the keyword research and to the research. And then next phases would be the budget itself. We’ll move more into the prime as I explained earlier. Over here you can see also the wisdom of the day, some activities that the system has done for you and give you some indication and you can get on specific product, a specific time. What are the key parameters that you, as I said, the sellers would like to know, how much revenue generated, how many orders were up to this specific time, how much it cost you and the ad cost of sales. Also we get some more insight about how many optimized keywords, search terms, what’s the optimize budgets and in time and days and soon going to allow more data about specifically about specific keywords and specific action that you can do on the keywords.
[28:09] Assaf: I can also would like to say that the users get a weekly report through the email, that give an indication about the activity, so this is that simple. How are you running a campaign with PPC winner and you can give yourself all the time to do many other important stuff to improve your business. I want to show some case studies that we’ve done the last few months about products and user that use PPC winner. I cannot share the product themselves. Of course you can not share details about the ASINS or any other information, but I can show you the results and one of the product came from the baby products category started off the 52% ACOS and the system without nobody touching it, reduce it to 17% ACOS and what’s more important, is that it’s moving from 16 orders a week into 68 and 65 orders a week. That’s a very nice return on the investment. In other products from sports and other category. Okay. There’s 1, 2, 3, 6 started very high at 150% and the system managed to reduce it in this specific time, 40% ACOS. You can see here it was 8 orders for that week and moved into 28, 25 in that 20 level orders a week.
[29:58] Assaf: The last case study I’m going to show you, is another product coming from medical and supplies category and we see over here how the system manage to balance and actually reduce from 60 to 25 but the most interesting point here from almost $500 a week, it managed to move it to $2,500 or $2,000 in to that level of sales, which the returns over here was very high. So Augustas you asked me earlier what’s PPC winner and I’ll talk about the differentiation in a bit. So PPC winner executes your PPC campaigns from A to Z in a click of a button. It’s your personal advertising agency in one click. You get all of your advertising needs without investing too much time and too much effort, it saves you time, it saves you money. And you know, pricing wise it’s much lower investment than any other tool.
[31:16] Assaf: So what are our next phases in the software? So we want to develop new features for advanced users, for the users that want to control more on specific keywords on specific bids. We want to provide them a new feature we already have over the ability for advanced users to change and control better on the budgets. But in the next phases we’re going to be much more control for people that doesn’t really like full automatic pilot. And we’re going to open into new markets to Europe, to China, to India and then next year, these are our goals. Okay. Ask me about how much it will cost you. So we set up a very comfortable packages to meet different type of fare users. So our lite package would be 1 to 5 products and to be 50 bucks or $49.90 the standard package, we go to 6-10 products managed by PPC winner in $79.90, and the premium package would be 11 to 24 products managed by PPC Winner $99.90 and the platinum package which can fit very well to agencies that has many products and many accounts would be $399.90 per month and you know we don’t have to put your credit cards, you can start your 30 days free trial right now without implementing any credit cards or too much information.
[33:15] Assaf: Okay, so I’m just about almost to finish this presentation but I want to give you some extra so I prepared some few tips for you. The first tip I would like to provide is that you should use the keywords on your list. You should add all the keywords into your description. And I’m saying that why did the discussion is so important, because if you’re going through a mobile device, the user will see the picture, the title, and then they will get the descriptions. And as you know, many of the shopping habits changed and moved out from the desktop into mobile devices. So you want to have this key words or the relevant keywords also on your description, not also on the bullets. It’s very important. You need to use the keywords in the pictures. You want to use the keywords in the title and you want to use also the keyword on the back end of the list. And it will link also to all your efforts when you’re creating the keyword research for the PPC. In this way, Amazon is indexing you much better.
[34:38] Assaf: Another team that profitability on Amazon depends on the fact that your product will be listed on the leading page. And let’s talk about how it relates to advertising. And I’m talking about here organically and what you need to do in order to promote or help your organic sales. So there is a very short technique is actually downloading the advertising report and then they find converting keywords. You look for which key words are being converted and then you are going to look for the keyword rank and page location and you can do it through different steps. A software for example, Helium 10 is one of them, there are also other softwares to do that. And then you take 1 to 2 keywords from that list that our position in the second page or the third page, you opening a specific campaign only for that. We’ll set up the bids for 0.30$. Then you can allow it to bids to go 400% to 900% and you can change the percentage if there are no too much impressions and the ACOS here is not relevant and what we are trying to achieve is actually moving these specific keywords from the second page to the first page. Because once they get into the first page, you’re immediately creating much more sales. Thanks to these keywords.
[36:25] Assaf: It is important to always know your CTR and the low conversion rates. And some things that you need to do when you have a low conversion rate is actually check your title. The title and the headline is attractive enough to your shoppers, to your users. What about the pricing, is the pricing fitting into the competition. Do you have the perfect pictures or do you have a good pictures. Is the main picture is good enough among the competition. Or are the other pictures were in the list are informative enough, is the list itself informative. Do you have enough data about the product that people would like to buy, What about the feedbacks, If you have any negative feedback in there, how you can help yourself to improve it, improve the product for other buyers, all of them are influencing your CTR and the conversion rate and you need to take very good attention into checking this parameters two times, every 3 weeks or 2.
[37:51] Assaf: Another technique that I would like to share with you and I tried to go very quickly because we can have a full session only about that we’re going to Look Alike Campaign and the Look Alike Campaign is actually creating new campaigns based on your competitor ASINS and this is a short technique where you can actually identify the converted competitors from the other campaigns, their ASINS that had been converted to sales, to your product and edit to a new campaign called PPC Winner targeting campaigns and then you need to create an excel when you’re comparing the different competitors or the different product competitors and to find some similarities between the product. When you find this similarities with this product and looking at other products that have similar features and benefits. You try taking this new competitors ASINS and you put it into this specific new campaign and takING off the non converting ASINS into a negative keywords and what you actually created here, is that we created what we know from Facebook Look Alike Campaign. Well, actually you identified your competitors and once shoppers will look for your competitors, they we’ll get to your products and the most changes that will also look on your product or even buy your product. Well, it was clear enough.
[39:47] Assaf: And for all of you that stay so long and listen to my insight about PPC and what we’re doing in PPC winner, we have a special promotion for DemoMondays we are using this promo code DEMOMONDAYS you get 2 month subscription with PPC Winner at a 15% discount rate or a special package called gold package and you can have online meeting with one of our advertising experts, who can go over and we’ll go over your campaigns and will give you insights and knowledge about what needs to be done next. Thank you for being here with me. I appreciate your time and I hope you get all the benefits and hope to see you around PPC winner.
[40:37] Augustas: Great. Thanks a lot for presenting PPC and giving a lot of tips. It looks like this tool is suitable for a lot of types of Amazon sellers, beginners, medium and advanced.
[41:00] Assaf: The best way to contact the support is through our email firstname.lastname@example.org or through our website. There is a live chat over there where they can type their question and getting into our support.
[41:19] Augustas: Perfect. So thanks a lot. And those who are wanting to use PPC Winner, check the description below the video for all the links and the coupon codes and see you later Assaf. Thank you.
[41:31] Assaf: Thank you. And looking forward to seeing you soon.
DEMO MONDAYS is a Monday video series hosted by Augustas Kligys, where the creators and owners of Amazon seller softwares are invited to demonstrate their tools to the audience. Watching these presentations will help you decide, which software to choose for your Amazon business.
Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller Conference, PPC Congress, and Seller Fest.