Get Your Amazon Business Ready for the Holiday Season

December 5, 2019

The holiday season is the most awaited period for most of the Amazon sellers. In order to get the most out of it, one should be well-prepared. That’s why this time Assaf Vigdor from PPC Winner shares how to increase your sales and increase revenue during the holiday season.

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Prepare your listings

It’s obvious that when people buy products during the holiday season, they most likely search for Christmas gifts. Keeping that in mind, do your research on different keywords that fit your product and holiday spirit. Try to make your product description as much attractive as possible, include keywords that are related to the season and, finally, update your picture. Images with a Christmas tree or shiny decorations create strong emotional value which makes people more likely to buy a product.

Diving deeper into improving listings, you should not forget to check your PPC campaigns and which keywords have converted the best the last or two quarters and update these keywords in your description – it will help you to increase your organic sales and your SEO which results in better conversions.

Check your competition

Always be up to date on what your competitors are doing and investigate what activities or strategies they implement during the holiday season. With this information, you can always be a step ahead of your competitors.

When talking about competitors, it’s also crucial to pay attention to what pricing strategies they use since the holiday season is a great opportunity for you to increase your prices. During the biggest buying spree of the year, people tend to buy everything and their buying behavior depends on their needs and not the price, in other words, they become very impulsive. Use it to your own advantage.

Set up a PPC campaign

Setting up a PPC campaign will help you to increase your sales organically. But because of the competition, bidding is getting higher and, even more, your competition is probably also going to higher their bids. In that case, you need to be prepared for other opportunities to get impressions. So either you can go directly to your Amazon seller central account and update your bids on the campaigns, use Bid+ that will adjust it up to 50%, or adjust bid by placement, where you can decide if you want to appear at the top of the page of somewhere else. Do not forget to check on your budget – it’s crucial to calculate how much you are willing to spend during this period!

Going back to converting keywords, Assaf highlights the importance of setting up a campaign based on ones that have been performing the best during the last two quarters. Also, put some keywords related to the holiday season: Christmas, Christmas gift, present, or any other that people would look for.

Assaf strongly recommends to set up a product targeting campaign, also known as competitors’ campaign. Basically, all you need to do here is targeting your competitors and there are a few ways to do so: 1) letting the system offer you either category or specific competitors or 2) use your own data to find out which competitors you’ve been selling on during the last quarter or two. Then you go to the product targeting campaign, set up these ASINs and define different criteria within them.

More about PPC Winner tool

PPCwinner is a machine learning tool built by Amazon sellers for Amazon sellers, which is why they take care of everything for you – from doing keyword research and adjusting the budget to optimizing your PPC campaigns. The tool will perform keyword research and build your PPC Campaigns, all in a 24/7 optimization cycle. With this tool, you don’t really need to understand advertising nor how to operate an advertising system in order to increase your organic sales.

HOLIDAY OFFER: Register for PPC Winner GOLD PACKAGE using a coupon code HOLIDAY to get:

  • PPC Winner: 1-month subscription for only $24.95 ($49.90 value)
  • Helium 10: 1-month subscription for FREE ($97 value)
  • Product targeting campaign ($150 value)
  • Total savings value: $272

All the above is provided directly by the PPC Winner. If the coupon code is expired, you can always use DEMOMONDAYS to get 15% off your PPC Winner subscription by clicking here!

Also, find a full demo on how to start using PPC Winner in our Demo Mondays series!

About the author 

Augustas Kligys

Augustas Kligys is the founder of Orange Klik and has been delivering in-person and virtual events for Amazon sellers since 2016, including European Seller Conference, Seller Fest and PPC Congress.

Known in the business as the "Amazon Summits Guy", Augustas helps Amazon sellers achieve success through delivering expert sessions and online guides.

Focused on helping Amazon sellers build and scale their business, Augustas has spent the last years developing an industry-leading knowledge base, with over 500 sessions featuring Amazon industry leaders, experts, speakers and tools.

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