The holiday season is the most awaited period for most of the Amazon sellers. In order to get the most out of it, one should be well-prepared. That’s why this time Assaf Vigdor from PPC Winner shares how to increase your sales and increase revenue during the holiday season.
Prepare your listings
It’s obvious that when people buy products during the holiday season, they most likely search for Christmas gifts. Keeping that in mind, do your research on different keywords that fit your product and holiday spirit. Try to make your product description as much attractive as possible, include keywords that are related to the season and, finally, update your picture. Images with a Christmas tree or shiny decorations create strong emotional value which makes people more likely to buy a product.
Diving deeper into improving listings, you should not forget to check your PPC campaigns and which keywords have converted the best the last or two quarters and update these keywords in your description – it will help you to increase your organic sales and your SEO which results in better conversions.
Check your competition
Always be up to date on what your competitors are doing and investigate what activities or strategies they implement during the holiday season. With this information, you can always be a step ahead of your competitors.
When talking about competitors, it’s also crucial to pay attention to what pricing strategies they use since the holiday season is a great opportunity for you to increase your prices. During the biggest buying spree of the year, people tend to buy everything and their buying behavior depends on their needs and not the price, in other words, they become very impulsive. Use it to your own advantage.
Set up a PPC campaign
Setting up a PPC campaign will help you to increase your sales organically. But because of the competition, bidding is getting higher and, even more, your competition is probably also going to higher their bids. In that case, you need to be prepared for other opportunities to get impressions. So either you can go directly to your Amazon seller central account and update your bids on the campaigns, use Bid+ that will adjust it up to 50%, or adjust bid by placement, where you can decide if you want to appear at the top of the page of somewhere else. Do not forget to check on your budget – it’s crucial to calculate how much you are willing to spend during this period!
Going back to converting keywords, Assaf highlights the importance of setting up a campaign based on ones that have been performing the best during the last two quarters. Also, put some keywords related to the holiday season: Christmas, Christmas gift, present, or any other that people would look for.
Assaf strongly recommends to set up a product targeting campaign, also known as competitors’ campaign. Basically, all you need to do here is targeting your competitors and there are a few ways to do so: 1) letting the system offer you either category or specific competitors or 2) use your own data to find out which competitors you’ve been selling on during the last quarter or two. Then you go to the product targeting campaign, set up these ASINs and define different criteria within them.
More about PPC Winner tool
PPCwinner is a machine learning tool built by Amazon sellers for Amazon sellers, which is why they take care of everything for you – from doing keyword research and adjusting the budget to optimizing your PPC campaigns. The tool will perform keyword research and build your PPC Campaigns, all in a 24/7 optimization cycle. With this tool, you don’t really need to understand advertising nor how to operate an advertising system in order to increase your organic sales.
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