Product Selection in Amazon Germany with Greg Mercer

August 9, 2017

This is a session from the European Private Label Summit 2017 – the online conference for Amazon FBA sellers in European marketplaces.

I have challenged Greg Mercer, the founder of Jungle Scout, to demonstrate how to find a product in the marketplace without knowing the language. Greg does not speak a word of German, but using the JungleScout tools he managed to identify a potential product idea.

Tactics for finding private label products in Europe in 2017

  1. Focus in EXISTING demand
  2. Focus on quality
  3. Focus on adding value and differentiation
  4. Focus on low competition

Criterias for European Product Ideas

  • Existing Niche Demand: greater than 1000 sales/month
  • Low Competition: listings in top 10 with less than 20 reviews
  • Less than perfect reviews: selling well with less than 4-star rating
  • Price Point: 18€-60€ (less competition at higher price points, greater margin per sale)

Do not select products that:

  • Need to be licensed
  • Are patented
  • Cannot be sold on Amazon
  • High liability or risk


Greg is a serial entrepreneur, heavily involved in all things Amazon. He currently does multi-millions in annual sales with his physical product brands on Amazon. He’s the founder of the industry leader in Amazon product research software – Jungle Scout. He is also the creator of Jump Send: powerful email automation and Fetcher: simple profit analytics for Amazon sellers. Greg’s a lifelong learner, caffeine enthusiast and digital nomad.

About the author 

Augustas Kligys

Augustas Kligys is the founder of Orange Klik and has been delivering in-person and virtual events for Amazon sellers since 2016, including European Seller Conference, Seller Fest and PPC Congress.

Known in the business as the "Amazon Summits Guy", Augustas helps Amazon sellers achieve success through delivering expert sessions and online guides.

Focused on helping Amazon sellers build and scale their business, Augustas has spent the last years developing an industry-leading knowledge base, with over 500 sessions featuring Amazon industry leaders, experts, speakers and tools.

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