The Ultimate Helium 10 Review for Selling on Amazon FBA and Walmart

February 20, 2022

When looking for a tool to help you run your Amazon FBA business, you want the best value for the best price. One obvious choice to consider is Helium 10.

But is it the best fit for your unique case? To figure this out, let us help you with our Helium 10 review.

What is Helium 10 and who is it for?

Helium 10 is the leading Amazon FBA software tool on the market that has helped countless sellers grow their own Amazon FBA business.

If you asked any Amazon seller about this tool, they would definitely say it’s one of the most-talked-about tools in the market. And there’s a reason for it – Helium 10 is the ultimate solution that automates all the tasks needed to launch and scale your Amazon business.

It’s designed for Amazon FBA (Fulfillment by Amazon) and sellers.

Table of Contents

Helium 10 for Amazon product research

If you need to find a product to sell on Amazon, Helium 10 has tools available just for it (check out the discount coupon codes before signing up). The tool is going to show you not only the potential products with the highest profits, but also their sales trends, search volume, number of reviews, and competitors who are selling the same product. This data lets you evaluate if a product is worth your consideration.

The best thing about doing product research using Helium 10 is its simplicity. The overall process is very straightforward and easy to comprehend. Moreover, after doing an initial evaluation of a product, you can start looking for a supplier with just one click – Helium 10 has integration with so you don’t need to switch tabs during the process.

Helium 10 Chrome Extension for Amazon product research

You can actually use Helium 10 for free to find your next Amazon product! Their Chrome Extension provides access to information about a specific product that is not available within the original web browser. This information includes the product’s reviews, ASIN, product dimensions, product title, and more. The ASIN Grabber tool provides the option to quickly input the product’s ASIN and have the results displayed in the original web browser. The Review Downloader tool allows users to access and download all available reviews for the product.

Sales Estimator enables you to find out if your product is profitable by estimating the monthly sales volume. But that wouldn’t be enough without comparing it with your competitors. That’s why the tool also provides information about your competitors’ estimated sales for the month and compares it to your own estimate.

Next, you have the Profitability Calculator. This calculator helps you estimate how much it will cost to get your product into the hands of potential customers. It’s a simple tool that can give you a good idea of how much it will cost you to sell your product, but there are many factors that will influence your costs, like storage fees, shipping and manufacturing rates, and the profit margin of your product.

There’s also Review Insights that help to analyze product reviews and identify the weaknesses and strengths of a product.

Helium 10 chrome extension

Black Box for finding product opportunities

Helium 10 Black Box can be a great tool for new sellers as it’s designed to help you find profitable products to sell on Amazon. The difference between Helium 10’s paid tools and Chrome extension is having advanced filters – with Black Box, you can set different filters to find only relevant products for you, for example, a specific category, sales and price changes over time, the correlation between sales and reviews, Best Seller Rank, fulfillment type, and even a product weight. These are just a few filters but it gives you a better understanding of how much in-depth the tool can analyze each product.

Helium 10 coupon code 10% off LIFETIME
Get 10% discount for any Helium 10 plan LIFETIME!
Use a discount coupon code ORANGE10 and get 10% off any plan LIFETIME when signing up for Helium 10!
Helium 10 coupon code 50% off the 1st month
Get 50% discount for the 1st month of Helium 10!
If you only want to try Helium 10, use the ORANGE50 discount coupon code to get 50% off the 1st month only!

Xray for identifying profitable products

When scrolling down through Amazon search page results, it would be great to have a quick glance at how products ranking at the top of page 1 are doing, right? In that case, you could analyze a few things about the product at the same time – are sales growing right now, how much sales and revenue does a product generate daily, how many reviews it has, what’s the rating and BSR (Best Seller Ranking).

Helium 10 Xray pulls out all of this data that is available in just one click. The tool is part of a free Google Chrome extension and can be used when searching for products on Amazon.

Trendster for analyzing product trends

Helium 10 Trendster helps you collect and analyze data about Amazon product trends. It not only allows you to gather product information, analyze trends over time, and plan for future sales but also helps to find unforeseen product trends. You can see which products are the most trending during a specific season and use that information to prepare beforehand, for example, for the next Q4.

This simple yet powerful tool also allows to add of keywords to the overall research and pulls out the data whether or not people are using a certain keyword to find a product either on Amazon or Google.

To put it shortly, Trendster lets you efficiently review past sales of various products on the market and helps you predict future sales.

Pinterest for exploring product ideas

There are different ways to brainstorm your next Amazon product idea. Knowing that sellers often use Etsy, Google, or social media, the Helium 10 team has integrated an option inside their dashboard to quickly search recent trends on Pinterest. So, again, you don’t need to switch to different tabs, scrolling through Pinterest posts and searching for potential keywords that people might be using for searching similar products on Amazon.

Helium 10 for keyword research

One of the things that determine your product ranking on Amazon is keywords. Finding keywords that are not too competitive but have good search volume at the same time can be frustrating. Helium 10 offers 3 tools to help sellers identify the best keywords for Amazon products.

Cerebro for analyzing competitors’ keywords

Helium 10 Cerebro is an ASIN lookup tool that lets you analyze a specific product listing by pulling out its keywords. You can either use it for discovering well-performing keywords that your competitors are ranking for and add them to your own product listing or explore new product opportunities by estimating the keyword’s potential to rank on page 1.

Cerebro is one of the tools that you should use regularly to keep track of new keywords your competitors are ranking and optimize your listing accordingly.

Magnet for keyword research

Amazon is a search engine, just like Google, meaning you need to boost your product listing with relevant keywords to rank organically.

Helium 10’s Magnet keyword research tool has the biggest database of keywords so you don’t need to guess anymore if the keywords you added to your listing will actually drive traffic. Plus, it has quite a few advanced filters to narrow down the best keyword opportunities.

Misspelinator for targeting misspelled keywords

What to do if buyers keep misspelling a search term when looking for your product?

Actually, one of the best ways to boost your sales is to include misspelled search terms in your keyword list. There are hundreds of search phrases that are commonly misspelled and Misspellicator instantly finds the most popular variations for any keyword in just a moment. It will save you the trouble of having to sort through random misspellings.

With the help of this tool, you can then find these variations of your keywords and add them to the backend of your listing. That’s a trick to boost your sales organically.

Helium 10 for listing optimization

There are two parts to listing optimization. One, making sure your product descriptions are thorough and accurate, and two, making sure your listings are optimized for the search engines.

And listing optimization is a tough task. There are many variables when it comes to your listing optimization – you need to make sure you have product images that are of the highest quality possible, videos to spice things up, product description and bullets that capture buyers’ attention yet provide the most essential information about a product, A+ content that builds the trust of your brand by telling its story… And don’t forget keywords! They need to be everywhere – in your title, sales copy, and backend.

You can’t skip on any of those parts, otherwise, your listing is going to lose sales. Proper listing optimization means better conversion rates, better rankings on search results, and even more efficient PPC.

Helium 10 has 6 different tools just for that.

Frankenstein for keyword processing

After doing your keyword research, you might end up with a pile of keywords that need to be cleaned up as there might be duplicates, special characters, unnecessary words, and so on. Frankenstein does all of that and, on top of it, it can also sort the keywords by popularity so you know which keywords are better-performing ones that should be added to your product listing right away.

To put it simply – it saves you tons of manual work, meaning you can focus on more essential parts of your business.

Scribbles for keyword optimization

Once you have a list of hand-picked keywords ready to be implemented in your product description, it’s time to actually start updating your listing. But the problem is – by adding everything by yourself, you might accidentally miss some of the most important keywords. It’s easy to get lost during the process and keep track of keywords that you have already used.

Scribbles was designed to help you write product descriptions for Amazon by giving you a clear overview of which keywords you should use and where meaning the tool keeps track of the keywords that you use and helps to ensure that those are not omitted from both your product description and backend.

Index Checker for indexing keywords

Sometimes your product won’t show up in the search results for your main keyword because, simply, your keywords are not indexed.

When you’re selling on Amazon, it’s important to make sure that your product is indexed. This means that it is listed in the search results when buyers use certain keywords to find your product. If your product is indexed for a certain keyword, it means that it’s in the system, and those products are associated to these keywords. So when someone does a search using these keywords, your product will appear.

With Index Checker, you can actually find the best performing search terms that your competitors are not ranking for and use it for your own benefit.

Listing Analyzer for product listing evaluation

Regularly checking your product listing’s overall health is a must. Amazon is too competitive right now just to sit back and don’t care about what others are doing – you need to keep an eye on both your own listing performance and your competitors.

If you’re not sure how well or bad your listing is performing or if there is anything to be improved, Helium 10’s Listing Analyzer can evaluate your listing and give it a score within a few minutes. It breaks down the information to the level where you can check if your bullets start with capitalized letters. That’s how much in detail the tool goes.

With Helium 10’s Listing Analyzer, you get an overview of your product market as well as your competitors. You can check all the same metrics for your competitors’ listings as well and compare them side-by-side.

Audience for market feedback

Not sure which product image has more potential or can’t decide on your brand name? Instead of making a hard decision yourself, better ask the same questions to your audience and get market-based answers to actually make changes to your product listing that people prefer.

The process to gather feedback is simple – just create a simple poll regarding any question that you may have. There are 2 options of the polls that you can create – it’s either open-ended feedback on one item or voting between two or more items with written explanations why people chose one or another. Either way, you choose, the tool then gathers feedback from the target audience in just a few hours.

Listing builder for creating a listing from sratch

Yes, you heard it right – Helium 10 now enables you to build your product listing from scratch by giving you step-by-step instructions on where to add your keywords, where to write your product title, description, bullets, where to upload images, and so on.

When crafting your listing, it’s important to understand certain limits, and Listing Builder will let you know once you’re about to reach the character limit, for example, when writing your product title. Moreover, it gives you guidance and recommendation on how to tweak your listing content.

In case you already have a completed listing and there’s no point to create a new one, you can still get the most out of this tool by utilizing it for editing an existing one. The tool will save all of the old versions of your product listing so you can get back and compare the changes made. Or just run the Listing Analyzer for each of them and see which one scores the best.

Helium 10 Operations for managing daily tasks

Surprise, surprise – finding the right keywords and crafting a perfect product listing is not enough to run a successful Amazon business. That’s where the “fun” part begins – maintaining and monitoring your business.

Inventory Management for restocking

Whether you’re a new seller or a mature brand, inventory management is a complex task to manage. And running out of stock is every seller’s nightmare. Not only do you need to keep track of your inventory levels but also to foresee when you need to restock in order to avoid it. And there is no way you can do so without the help of any tool.

With Helium 10 Inventory Management, you can create dynamic forecasts for all your SKUs, and stay up to date with Restock Suggestions, so you can gain deeper insights into how much inventory to reorder at the necessary time. You can also create purchase orders and FBA shipments all within the Profits suite.

Refund Genie for FBA reimbursements

Do you know Amazon potentially owes you money? There are many reasons why this might happen – it can be either for lost or damaged inventory, customer return issues, order quantity issues, or FBA fee errors. As a seller, you must be aware of it, otherwise, you are losing money big time.

You can always claim FBA reimbursements manually, but the process requires time… and patience. If you want to reduce the hassle and save time, then Helium 10 Refund Genie is for you.

The tool will check all 4 reasons for FBA reimbursements and will let you know whether you are eligible to claim them. If so, you need to simply copy-paste a message crafted by the tool and send it along with your reimbursement request. Then the tool will also let you know the total amount owed and create the necessary reports (it can create reports for different marketplaces at the same time).

Alerts for protecting your listing

Hijackers are extremely difficult to detect and almost impossible to stop without the use of the tool that can monitor any suspicious activity in a product listing 24/7.

Helium 10 Alerts will continuously monitor your ASINs, and instantly alert you when a hijacker attempts to sell counterfeits of your products or jeopardize your brand authority.

Inventory Protector for keeping your products safe

Hijackers are not the only ones that put your product listing and inventory in danger. There are also competitors and “discount stalkers” who might attempt and wipe out all of your discounted inventory so they can resell it for a higher price.

Helium 10’s Inventory Protector is an excellent tool for protecting inventory and business against competitor arbitrage. By using the tool, you can set the maximum order quantity or set the limitation for maximum purchase so your product doesn’t get oversold.

Follow-Up for email automation

We bet you’ve already heard a million times how your emails must be Amazon TOS (Terms of Service) compliant. You can’t ask your clients for reviews, Although, there’s a very thin line between sending follow-up emails to your buyers and violating TOS. The only solution is to rely on the tools that were created carefully so sellers don’t need to be worried about being suspended.

Helium 10 Follow-Up does exactly what the name says – it automates follow-up emails that you can send after purchase. Automated follow-up messages are triggered to be sent in a certain time after a purchase is made. Also, the tool enables you to respond to any customers’ concerns or issues right away. Overall, the tool helps you to get positive reviews as well as build connections and trust with your buyers.

Helium 10 mobile app

If you’re always on the go, you still want to keep your business right next to you, maybe even in your pocket. Helium 10 mobile app sends push notifications about your product to your smartphone so you always have the most important information with you.

Inside the app, you can check some of the essential product metrics, such as profits or how many units you have sold today. If something goes wrong with your product listing, the app will send you alerts so you can make important decisions right away.

Seller Assistant for review requests

There’s no secret that getting as many positive reviews as possible is a strategy that helps to rank higher on Amazon. If you’re not getting reviews, you don’t have many chances to outrank your competitors on the first page.

Lucky us, there is an easy way to send review requests to your customers. And the good thing is those review requests are completely within Amazon TOS. All of this is done by Helium 10 Seller Assistant.

All you need to do is to install the Chrome Extension and use it every time you’re on your Amazon Seller Central Account.

Helium 10 Analytics for measuring profitability

Helium 10 Analytics is a toolset that calculates your business profitability by analyzing your profits, market and keywords.

Profits for tracking finances

Profits is a comprehensive data analysis platform built for Amazon and Walmart Marketplace sellers. It is designed to show you your most accurate pulse on your financial health across all of your product listings. By taking all money-making as well as money-taking activities into account, you can make effective decisions on what is profitable and what is not.

You can view your gross revenue from sales and net profit after estimated costs for today, yesterday, the last 7 days, or any custom range of time.

The Profits tool uses data from yesterday and the day before to determine which products are performing and which ones, on the contrary, are underperforming. From this information, you can quickly identify which products are making you money and which are costing you money to take appropriate action.

Market Tracker for tracking the big picture

You don’t run your business in a vacuum and that’s why it’s important to have a good overview of what’s happening around you. When it comes to Amazon, things can change daily and so you need to know exactly how does the market you are selling in changes over time. And, most importantly, how do other sellers adjust to such changes.

Helium 10 Market Tracker provides you with information about your performance in the market. Among other data, it gives you an overview of market shares, market participants (new and existing ones), ratings, competitive data, product sales, and prices. This data is being updated daily so you’re always on top of what’s going on.

Keyword Tracker for monitoring product rankings

How to find out what keywords bring the most sales to each product? You can either monitor your own keywords or your competitors’ which is something you’re supposed to do in order to boost your product listing with the best-ranking keywords that your competitors use. And try to outrank them.

You can also utilize the tool to track some target keywords and see how they’ve been performing. The tool pulls out the information on each keyword’s ranking position, percentage changes, ranking trends over time, estimated monthly searches, and more.

Helium 10 Marketing for driving traffic

Your Amazon marketing strategy determines your business success. You can have the best product with a perfectly crafted listing but if you don’t drive traffic to your listing, it’s a dead cause. There are 2 types of marketing types – you can either do it on Amazon with Amazon sponsored ads or drive external traffic, for example, from social media or Google Ads.

Amazon loves traffic and so you need to give Amazon what it wants.

Adtomic for maximizing ROI

Amazon PPC (Pay-Per-Click) is the hottest topic among sellers. It’s complicated, nobody likes it but can’t live without either. And the truth is – you simply can’t survive on Amazon without it and it’s inevitable to start learning and, eventually, mastering PPC.

With Helium 10 Adtomic you’ll get clear visibility into your Amazon PPC data and include high-level organic markers like Total Advertising Cost of Sales (TACoS). This is an essential addition to Helium 10’s data-rich tools to give you a big picture view that allows you to make data-based decisions.

This tool will allow you to see your organic and paid sales and help you decide what kind of changes to make to maximize your sales.

Adtomic also lets you bid on specific words or phrases, giving you more control over the keywords that show up in your search results. It gives you the confidence to know exactly what to bid on each keyword.

Portals for creating product landing pages

If you’re looking for a solution to help you increase conversions for your product listings on Amazon, then Helium 10’s Portals is the right solution for you. The tool will create landing pages that will help you get new traffic and conversions from other websites.

To ensure that you retain your customers and nurture them so they make repeat purchases, the tool allows you to create opt-in emails, thank you pages, and other sales tactics that are available to help you grow your business.

Helium 10 Finance for controlling your money

Alta tool

Cash flow is one of the most common problems for sellers as it’s hard to estimate your profits and then distribute those profits to grow your business.

Helium 10 Alta is a financial solution that helps sellers to manage their cash flow easier by receiving daily payments and managing business expenses on the spot.

If you are in need of some money to invest in your business, with this finance tool you are eligible to get a certain amount of money in capital and withdraw the funds only when you need it. But what makes this tool really handy is the ability to accept payments directly to your Digital Wallet, meaning you can receive payments from countries where you don’t have your business entity or transfer money to over 200 countries. Obviously, you can convert currencies using the tool as well – it now holds over 37 currencies.

Helium 10 Alta is designed to take care of everything related to VAT and GST, from initial registration to secure payments. This makes it easy to expand your business to other European and Canadian marketplaces.




How to use Helium 10 for free?

There are a few tools that Helium 10 offers for free but, generally, if you want to get full access to these tools, you need to register for one of their paid plans (depending on how extensively you are going to use it).

Good news to them who are not going to invest in Helium 10 (yet!) – you can sign up for Helium 10’s Free trial which lets to access some of their tools, however, with limitations.

These are the tools available with their free trial:

  • Black Box
  • Trendster
  • Xray
  • Cerebro
  • Magnet
  • Misspellinator
  • Scribbles
  • Index Checker
  • Alerts
  • Refund Genie
  • Keyword Tracker
  • Inventory Protector
  • Market Tracker
  • Profits

Helium 10 free trial

Free Helium 10 tools

But let’s get straight to the point – if you found this section here, you must be really interested in the free tools that Helium 10 has to offer. So let’s shortly overview each of them.

Amazon Keyword Research

Although it’s a bit too limited, you can still do basic keyword research without paying any money for other keyword research tools. By running this keyword research, you are going to get the information about search volume and the number of competing products.

PPC Audit for knowing your advertising numbers

Tracking your Amazon advertising numbers can get very overwhelming. Reading all the reports from Seller Central and trying to get to the bottom of it sometimes feels quite impossible. That’s where you’re in need of a tool that could do everything for you. And do it fast.

With Helium 10 PPC Audit tool, you just need to upload your Search Term report from Seller Central and enter your target ACoS. That’s it – the tool will then analyze your report and give you the score so you know how close you are to your target ACoS. Or if you’re accidentally bidding against your keywords, or whether or not you’re wasting your money on advertising that doesn’t work.

URL Builder / generator

QR code generator

Amazon anomaly tracking

How Can I Test the Helium 10 Tools for Free?

Helium 10 pros and cons

Helium 10 reviews

Which tools are supported in which markets?

Amazon marketplaces

Helium 10 for Australia

Helium 10 for Europe

Helium 10 for US

Helium 10 for Walmart

Product research for Walmart

How to start selling on Walmart

Helium 10 Xray for Walmart

Helium 10 pricing

Helium 10 plans

Free Plan

Starter Plan

Platinum Plan

Diamond Plan

Enterprise Plan

Which Helium 10 Plan Is the Right One for Me?

Helium 10 Coupon Codes

Helium 10 freedom ticket

About the author 


Ieva is a Content Marketing Manager at Orange Klik. Since Ieva has joined the company in 2019, she has contributed her writing skills to create content in many ways. If you follow Orange Klik on social media, read weekly newsletters and blog posts - Ieva is the one behind all of it.

When she's not working, you can find her outside, hiking or strolling the streets of a city she's currently in, with a camera in her hands.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}