Demo Mondays #28 – sellerboard – Amazon FBA Profitability Analytics Tool

sellerboard (formerly known as amzcontrol) is an easy-to-use profitability analytics software for Amazon sellers that gives you the most accurate and real-time view of your profit, analyzes your Amazon data, calculates indicators, and presents them in an actionable form.

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Here are some of sellerboard’s features:

  • Real-time profit analytics and business dashboard: interactive charts and smart Profit and Loss table on the dashboard
  • Exact calculation of refund, return and remission costs, accounting for sellable and unsellable returns.
  • 100% accurate accounting for changing buying prices: specify your cost of goods by period and by batch.
  • Accounting for ALL Amazon fees, e.g. storage fees by product inbound shipping, disposal, taping, etc.
  • Stock and prep center management with automated reorder notifications.

sellerboard video demo is presented by the co-founder Vladi Gordon.

List of features covered in this video:

00:29 What sellerboard is and what problems does it solve for Amazon sellers
01:17 What type of Amazon sellers is sellerboard targeting, and does it fit for everyone?
03:14 Which marketplaces are covered by sellerboard?
04:31 Dashboard overview
05:34 The meaning of “Control” in sellerboard
06:48 The 4 different types of Profit views
07:44 Detailed profit and breakdown of costs view
09:11 Different types of Amazon fees
10:32 Calculating the Refund cost and why it’s important
16:51 Detailed view of products sold in a specific timeframe
18:20 The “Period”, “Products”, and “Marketplaces” filters
19:59 Chart representation of the profits and other important data
21:13 Configuring the profit chart’s parameters
22:58 Profit and Loss table representation
24:33 The “Products” page
27:13 “By Batch” and “By Period” Product Cost types
32:13 The “Expenses” page
34:02 How does sellerboard compute expenses when there is only a single expense?
35:08 The “Stocks” page and the advantages of using sellerboard on when to reorder or restock
39:06 The “Alerts” function
39:27 The “Export” page
41:31 Pricing
43:02 Upcoming features:

  • implementing Keyword Rank Tracker
  • setting up an Autoresponder
  • enabling alerts for “piggybackers”, buy box status, and new feedbacks and reviews
  • activating a competitor’s sales tracker

47:18 How can users get support at sellerboard?
48:31 Offer: follow this link and get a 2-month free trial of sellerboard

Transcript – Walk-through of sellerboard

[00:00] Augustas: Welcome back to another session of Demo Mondays. Demo Mondays is a video series presented on Mondays where I invite creators of different Amazon seller software and I ask them to present their products. And today, my guest is sellerboard.

sellerboard logo

[00:21] Augustas: And sellerboard is presented by its co-founder, Vladi Gordon. Hello, Vladi.

[00:26] Vladi: Hello, Augustas. Thanks so much for having me.

[00:29] Augustas: Nice to meet you. Can you tell us what sellerboard is and what problems does it solve for Amazon sellers?

[00:36] Vladi: Yes, sure. So sellerboard stands for a couple of things, but the easiest way to describe it is our mission is to be the world’s most precise and easiest to use profit analytics tool for Amazon sellers. So, basically, it’s a tool where sellers can enter their cost of goods and some other expenses and we will calculate their profit automatically in a very precise way and present them with actionable information and visualization of different kinds to help them make better decisions.

[01:16] Augustas: And what kind of Amazon sellers are you targeting? Does it fit everyone?

[01:22] Vladi: Sure. Mainly, it’s FBA (Fulfillment by Amazon). Actually, we don’t have any specific limitations, but it makes most sense for sellers that are doing FBA. It’s just because calculating the profit when you’re doing FBA is pretty tricky because there are a lot of different fees, like for example, storage fees or inbound shipping fees and stuff like that. Most of our users are doing FBA. Some of them, however, do not only do FBA, but also do FBM. So a lot of sellers are starting to fulfill products by themselves or participate in programs such as Prime By Seller. This is why they’re doing both FBA and FBM. And we also have some guys who are doing drop shipping or online arbitrage. So, basically, there is no restriction for the kind of business that, I would say, works best or is the best venue if you are also doing FBA of some kind.

[02:26] Vladi: And from the point of view of the experience of the seller, actually, we target every seller — from the beginner to the most advanced. Of course, if you only have one product which you’re selling maybe one to two times a day, it doesn’t make a lot of sense to invest in a profit analytics tool because it’s pretty easy to calculate your profit yourself. But if you are getting a little bit more sales or if you’re getting a second product or maybe even different variants, then it starts being pretty tricky and cost a lot of time to calculate the profit. So it makes sense to check out the couple of profit analytics tools, and this is where we come into the play.

[03:14] Augustas: And very important information for international sellers: what marketplaces of Amazon do you cover with sellerboard?

[03:22] Vladi: Of course, where Amazon is common: the North American marketplaces, like Mexico and Canada; all of Europe — we’re based in Germany, in Stuttgart — so Germany or, so to speak, the home marketplace for us. And we support all other European marketplaces as well, just like Amazon Seller Central. So if you have one account somewhere in Europe, then you can use it to create your sellerboard account and then you can access all of the European marketplaces that is France, Italy, UK, Spain, and Germany from this integrated European account. We do not support Japan and Australia currently, but that’s already planned. Amazon Australia just launched, I believe, a couple of months ago and there aren’t too many sellers yet, and Japan is growing. So we will add Japan and Australia at some point in time, but maybe later this year.

[04:22] Augustas: Alright, cool. So let’s jump into sellerboard Dashboard and let’s see what your tool can do and how does it work.

[04:32] Vladi: Alright. This is how the Dashboard looks like when you enter sellerboard. Basically, the first thing you need to do is obviously register and give us access to your MWS interface so that we can download all the orders and all the fees and all the information about the expenses and everything. As with many other tools, we only need to do it once. Once you’ve done the initial setup, we need some time to extract all the data from the seller account so that you’ll start seeing meaningful results here in the software, and normally, it lasts between 10 minutes to a couple of hours, depending on the amount of data and the period that we’re going back to. When you’re set, this is how the entry screen looks like.

sellerboard dashboard

[05:30] Vladi: sellerboard is mainly about profit analytics. And actually, the “Control” in the name stands a little bit for controlling. Everybody knows the financial bookkeeping, which is basically about calculating profits for tax purposes. But there’s also another type of bookkeeping which is sometimes referred to as controlling or also management accounting. And it’s about making better business decisions based on data. And actually, this is how we view this whole topic. It’s not just about profit analytics, it’s really about putting you into a position to make a better business decision based on data. And, of course, the main indicator is the profitability. Seller Central, as we all know, has a lot of statistics and a lot of reports, but it’s pretty hard to determine what you actually earn, especially in real-time. So there is a way to download a couple of reports and merge them and do some Excel manipulations to calculate your profit.

[06:38] Vladi: For better or worse. But it costs a lot of time – it was basically the starting point of the problem that we solved. When you log in here, you’ll immediately see the profit, and the standard view shows you four tiles. It’s the profit for today, for yesterday, for this month, and for last month. And this is, by the way, a demo account. Anybody can go to sellerboard and click the “Demo” button and then view this account. Keep in mind it’s not a real data — this is marked — but we made it look a little bit real. If you look at the “Today” column, you see it’s 0. Currently, it’s midnight in Germany, actually, 24 minutes past midnight, so in our virtual demo account, we didn’t have any sales today yet, but we did have sales yesterday. And here, you can see we sold 17 units, and this was the amount of revenue we made and we immediately calculated the profit here.

[07:40] Vladi: The nice thing about this sellerboard dashboard is that you can dive in and drill down into every number and basically into every marketplace into every product. Let me show you how this works. For example, if you click on “This Month”, then here on the bottom, we get the list of products that we sold this month. We can see that the “Net Profit” was €1,600, and again, this is euros because our demo account is in Europe, or it’s a virtual European account, so to say. But of course, this works also in dollars or in British pounds if your home marketplace is Britain. So if I click on “More” here, then we the exact situation for this period of time. So in this case, this was this month, so how many sales we had, and this is split by “Organic” and “PPC” sales.

sellerboard Detailed Profit and Breakdown of Costs View

[08:46] Vladi: Then how many units we sold, how much was the “Promo value”, “Advertising cost.” And here, you can see both PPC and “Headline Search Ads”, which we didn’t have any last month. And then we see all the positions that are basically subtracted from the revenue to calculate your profit, and this is the “Net Profit” in the end. So this is, for example, “Amazon fees”, and there are a lot of fees. I don’t know if you guys are aware, but Amazon has maybe like 40 different fees. And of course, everybody knows the “FBA Fulfillment Fee” and the “Commission”, because these are the two biggest fees. So, like, 15 percent commission depending on the category or 12 percent or whatever. But there are a lot of other fees, like, for example, “Monthly Subscription”, or like the “Inbound Transportation Fee” that was not so huge this month, but still. And there are also things like the “Reimbursements.”

[09:44] Vladi: So Amazon reimburses numbers to us, or money to us now. And then, for example, for fees that we already paid that were not necessary, like, in case you got a refund, and this is always a nice surprise. This shows up in some of our reports, but normally, nobody’s considering it when you’re calculating your profit manually. But under this position, “Amazon fees”, we will show all kinds of fees that Amazon charged — really, everything that Amazon charged in this period of time. Now, the interesting position here is the “Refund costs”, and I believe this is something pretty unique. Refund costs are numbers that most of the sellers are neglecting because it’s really hard to calculate how much a refund has cost you. Here’s how it works.

[10:47] Vladi: For example, you sell a product in March. Then two weeks later or three weeks later, the item gets returned. So normally, when you calculate your profit for March, you need to consider or account for this item sold that was returned later, right? Maybe it’s even returned after you already calculated your profit for a month and made some decisions based on this, right? So what needs to happen is, really, when a return comes in in April, then we need to correct or subtract the cost of this return. By “cost”, I mean the cost of the product, if it was broken, but also the fees that are not getting reimbursed or the fees that are applied to the seller when the returned item comes in. So we need to subtract all these numbers from April’s financial result because, effectively, a return which came in in April makes our profit in April smaller.

[11:51] Vladi: So let me show you how we calculate it on sellerboard. So the Refund costs, here in this month, which I believe is actually April, are €200+, so roughly €300, which is a pretty big number if you put it in comparison with our Net Profit. So it’s like almost 20 percent of the net profit. What happens here is basically the following – if you click on this little triangle, then we’ll really explain to you how we calculate this profit. All these numbers are coming from the Amazon MWS API. So first, we take the reimbursed amount, because when a return is initiated, Amazon immediately reimburses the whole money to the customer. Then, a couple of things happen. So for example, a customer sends the item back into the Amazon warehouse, Amazon opens the package, the return package, and unpacks the item and decides “Is it good or is it broken?”

[12:58] Vladi: And for that, they are charging money, and this is called “Return Fee.” And here, you see the return fee. Then, there’s a special commission for refunds, and this is here, this commission. So basically, it’s separated in two: there is a per unit fee and there is a general refund commission. We displayed them exactly here. Then “Shipping” and “Shipping chargeback”, I think we can ignore this for this webinar. But basically, what happens is, if a customer was charged for shipping in addition to the product price because they are not a Prime customer, then this amount is refunded when the refund comes in, but it’s kind of neutralized by the position which is called Shipping chargeback. So, yeah. They are roughly the same, they have the same order of magnitude, but I think we can ignore it.

[13:57] Vladi: If you guys want to know exactly, then let me know. I can explain it in details. And then, there’s things like “Refund promotion” or the commission. So basically, this is a nice one. If we sell a product and Amazon charges us a 15% commission and the product gets returned, then Amazon returns this 15% commission to the seller. And this is why this number here is positive. Okay, and last but not least, are the “Product costs.” You see here, it’s a positive number. Basically, what happens is the following: if the customer breaks the product or maybe unpacks it in a way that it is not sellable anymore, then we need to account for the cost of goods or for the cost of this item.

[14:55] Vladi: If the item is sellable, however, we can add the cost of this product. It’s a positive number to our calculation because we already considered this expense at the time when we were calculating the profit for the sale, right? So if a customer sells the product, we subtract its cost. When the product comes back, if it’s positive, we need to add the buying price of the product. And this is what happens here. However, of course, not all products are sellable when they come back. We automatically evaluate this and we’ll look into every transaction and see if Amazon decided the product is sellable or not, and kind of reimburse this number in the calculation. So all in one, you have a number, and this is roughly about €300 here, and this is what returns effectively costed us in this month.

[15:53] Vladi: So, other positions here are things like Cost of Goods, and we can differentiate it here also by sub-positions like “Cost of Goods Sold” and goods that are lost or sold off Amazon. And we also have things like VAT if you are in Europe, because this is a tax, so it makes your profitless. And also “Expenses.” And Expenses are things like fixed costs or some other expenses that are not tracked automatically in the Seller Central — things like your warehouse, if you have one prep center, or your accountant or maybe some accounting software, or software that you’re using for your business, like sellerboard. You can enter them all here under Expenses and then we’ll consider them every month or one time depending on how they are [charging]. Okay. And here’s our profit we ended up with.

[16:51] Vladi: So the next thing I would like to show is a drill-down into the product. Once you click on one of these tiles, the list here on the bottom is updated. And you see exactly, okay, in this month, I sold that much of this unit and that many of this “Party Gift Box.” And by the way, these are not real ASINs, they’re fake. We can also “Group by parent” here. So if you want to see like how many sales and how much profit you made by product regardless of which variation you sold and others, this is possible here. But whether you do that or not, you see the unit sold and the amount of sales and in the end, also the net profit, the net profit contribution of this exact SKU.

sellerboard Products Sold View

[17:49] Vladi: And if you click on this “More” link, then you will see basically the same detailed overview of all the different fees and refund costs and Amazon fees and stuff that I just explained, but only for this one particular product. So as you can see, we can drill down into every single SKU and inspect every kind of fee and to see, for example, “Okay, maybe I got too many refunds on this one. We can do something about it.” I’d like to show you a couple of more things on the Dashboard basically because this is the main instrument that our customers are using. We wanted to give them multiple opportunities to do their business intelligence — sort and filter and visualize this in a way that is best to make some business decisions. So for example, we have a filter here, and you can filter this view by one or multiple products, or you can even search here by name or by tag, and then select the product or the products that you’re interested in.

[18:59] Vladi: Sellerboard has a list of marketplaces here, depending on which ones are active. Normally, if you’re selling in Europe, it’s all European marketplaces. Here in the demo account, it’s just “.de” (Germany), so this is why the numbers are in euro. And we have a “Period” here and you can select a couple of preconfigured settings for these tiles, like Today, Yesterday, This Month or Last Month, or you can choose a custom range. So basically, you could say like, “Okay, I would like to see what was going on during Christmas time.” I would say, “Okay, from the 18th of December until the 31st,” then we apply this filter. It takes a while because we need to calculate the data specifically for this custom range. But then you get all the numbers exactly for this range and also broken down by products.

[19:58] Vladi: Okay, couple of other interesting things that sellerboard has, are these two representations — one is a chart. And the chart is basically built in the same way, or, we followed the same principle here. It shows some aggregated data in the chart itself and everything here is clickable. For instance, if I click on February, then I get the details here — I get the sales and the units sold and all those fees that we were discussing, like Amazon fees for this month. We had some weird stuff here like “Missing From Inbound”, which was however positive because Amazon reimbursed us these missing items. There was some fee for, actually for data. I’m not sure what that is exactly because sometimes they are not even documented by Amazon, and if we don’t know what that is exactly, we would just show you the original name of the fee.

sellerboard Chart View

[21:01] Vladi: And here on the bottom, again, we see all the products that were sold or reimbursed or returned in the period that was selected. So in this chart, we see the “Advertising Cost”, the “Refunds” and the “Net Profit.” But you can change the chart as you wish. So I could say, “Okay, I want to see the ‘Sales’ and the ‘Refund Cost’ and maybe the ‘Net Profit’, ‘Cost of Goods'” or something like this. You can pick any parameters that you want, and this will be saved. And also here, you can choose, like, “Do we want to see the data by month or maybe by week or even by day?” So if I click on “Last 30 days, by day”, then sellerboard gives me a chart for basically the last month, which will be by day.

sellerboard Chart Parameters Configuration

[21:59] Vladi: Here’s the date now, and you can inspect any specific day. So for example, I see there was a negative net profit, we can see why. So if I click on it, we can see maybe there was some storage fee or something, but that was not the case. Ah, okay, here’s the problem. It was a payday for our Tax Consultant, so we subtracted €150 exactly on this day. So this is why this day was negative (profit). So you see, it’s pretty flexible. That, and also in combination with the product filter or with the marketplace filter, gives you a way to drill down and really see and find problems with your product. So if you see, for example, there was a weird day where there are too many charges charged, then we can also play with this filter and really drill down to the product and see what was going on.

[22:57] Vladi: Okay. And the last but not least, the representation here is a Profit and Loss table. Basically, the data is the same but the view is a little bit different. Here all the numbers are presented in an interactive table. And also here, our vision was to display aggregated data on the top, and specific data — so basically, data by SKU or by product — on the bottom. So every column in this table is clickable. If I click, for example, in December, then the day down the bottom will be updated and we’ll see all the products sold in December. But we also can apply the same filters as before. And here, all the different positions are expendable, so you can see really like what were your fees. For example, here’s the “Warehouse Damage” position, “Lightning Deals.”

sellerboard Profit and Loss Table

[23:57] Vladi: You can see what were the Lightning Deal expenses per month, for example. In September, we had a couple of Lightning Deals, but no more lightning deals [on other months]. This is pretty much it for the Dashboard. You see we have three different representations and a lot of different filter criteria and a lot of ways to aggregate the data by month, by week, by day, and yeah, pretty sophisticated, drilled-on possibilities. So basically, what you need to do to get meaningful numbers in the Dashboard, especially the correct profit, is to enter your buying prices. Of course, we can only calculate the profit if we have the buying prices or the cost of goods. And that, you can do here under the “Products” tab.

[25:01] Vladi: We display all the products and you can specify the cost of goods. So you can see, for example, for this box – it costs 1.33€ and the “Cost Type” is “Constant.” This is just one number that is applied to all the transactions or all the orders regardless of when the order was done. And if you change this, this will also affect the orders retrospectively — so basically, orders that were six months before or two months before. And here, we also have a little Margin calculator. It shows you, “Okay, with this product, this is how much we earn.” However, please be aware that these are just estimates. Actually, sellerboard works this way: we really take a look into every single transaction, we download your transactions report and look into every transaction and calculate what was the selling price and which fees you’re actually charged or you were actually charged by Amazon.

sellerboard Products Page

[26:09] Vladi: And then we sum them all these up and applied the buying prices, and then we know the profit. So we don’t calculate the profit or the margin for one sale and multiply it by the number of sales — we actually take a look into every transaction. And this is important because the selling prices are changing and the buying prices are changing, so we want to know it really precisely. As I told you, our mission is to be the world’s most accurate profit analytics tool, and I believe that we are by far the world’s most accurate tool for Amazon sellers.

[26:44] Augustas: Vladi, these fields are read-only. Is it because it’s a demo account?

[26:50] Vladi: Sorry for this. This is the demo account. As I told you, you can go to the website and click on the “Demo” and see it for yourself. Of course, if you’re registered, this will not be read-only anymore.

[27:02] Augustas: Okay.

[27:05] Vladi: Here, you can specify the VAT percentage if you are in Europe. If not, this field will not be shown. Now, let me show you one more thing. There are a couple of ways to specify this Cost. One is Cost Type Constant, which I just explained. So this is just one number which is applied to every sale regardless of when the sale was made. But there’s also another type which I can’t show unfortunately in the demo account because it’s read-only. But after you register, you will have a Cost type by “Batch” and by “Period” here. And let me show you a screenshot of how this looks like. Basically, if you choose to specify your cost by period or by batch, then what happens is you can pick different periods and different prices for different periods. So here, for example, we had one period going from minus infinity until 31st of October 2017.

sellerboard By Batch and By Period Cost Types

[28:14] Vladi: And our total price per unit was €1.39. And here, you can also specify individual components of this price. So for example, if you paid €1.39 buying price for one unit, then that’s what you can type in here. So the number here and the number of units here. If you paid, for example, €1,000 for shipping or $1,000, then you can type in the amount of €1,000 and the units, for example, 5,000 or whatever, so the units that you actually shipped for this money, right? And anything you type in here will be normalized to price per unit and then add it up. In this example, you see there are different kinds of costs components that you can specify, but actually, we only have the “Manufacturing” component filled out, and it’s €1.39. And then after this date, we had a different price.

[29:16] Vladi: When you add a different period, of course, again, you can specify all the prices. And we’re doing this because the buying prices are changing and also the shipping prices are different. So maybe you ordered one batch by sea and another batch by air, then of course, you will get a different price. In this case, what you do here, again in the second batch, is you’ll fill out all these components, like manufacturing and shipping, and in this case, it’s just €0.99 for the Manufacturing. And before you submit this new price, what we can do is — and this is optional — we can account for the remainder of the stock from the previous batch. Normally, what happens is you buy maybe 5,000 items, and this is your buying price per item. Then you’re selling them and at some point, you place a new order, the new order comes in. But when the new order arrives, you still have the remainder from the old batch.

[30:21] Vladi: So the question is, now, what is your correct cost of goods. Should you take the old one? Obviously, no because you have a lot of new items that were shipped in and maybe they’re cheaper. Should you take the new one? Probably, yes, but at the same time, we have the remainder from the previous stock. So the 100 percent accurate solution would be to build a weighted average of both these numbers. And this is exactly what you can do here if you want. So if you check this checkbox, then what it’ll do is it’ll not only take into account the new price that you specified, it will also account for the old batch. Here, we can type in how many items you have left from the old batch, and actually, this number is pre-filled automatically from the FBA Stock.

[31:14] Vladi: Then you just type in how many items you have available from the new batch. And the new price, the new total price, will actually be this. So as you can see, in the new batch, we paid €0.99 per item, but the new total price is actually €1.03. And that’s because we had 100 items left from the old batch. Okay. So this is a little bit tricky. I hope I managed to explain it in a good way. To summarize it, you can be as precise as it gets with regards to the buying price.

[31:52] Vladi: Okay. So let’s go back to the sellerboard demo. This is pretty much the Product view. Of course, you can also import your buying prices and all the other information about the products through this “Import” button. There’s an Excel template and you can enter them in Excel and import the whole Excel. Let’s go to the next tab, which is “Expenses.” What you can do here is, basically, you can type in your fixed costs and other expenses that are not tracked automatically. So yeah, these are the things that we saw in the Dashboard, like the “Accounting software” for example. And the nice thing about this is, when you enter them, you can decide whether these are monthly costs or one-time costs. And if you mark them as a monthly cost, what it will do is, when the new month begins, it will fill them out automatically for you.

sellerboard Expenses Page

[32:50] Vladi: Basically, if you’re paying an office rent of €100, which is pretty cheap, but maybe it’s just a table and a co-working space for a couple of days a week — it depends on where you are in the world — then you’d just enter it once and sellerboard will consider it every month. The same here for a Tax consultant. For example, if you have a guy assisting you with filing your tax reports, then you can enter this on the 23rd of each month as the payday. So this is the day when it will automatically subtract €150 from your profit. And this is what we just saw in the Dashboard. Also, what’s possible is to specify a product. In this case, we don’t have an example of a product-specific expense, but if you would do photo shooting, for example, and you can say photo shooting is associated with a product. Then just pick a product here, then we will know this, and this expense will be shown in a per-product view in the Dashboard.

[33:54] Vladi: Okay. So with that, we have a pretty accurate peek of the profit. And as I said, this is our mission with this software.

[34:02] Augustas: And let’s say, I had office rent as an expense, do you split this expense across all the products?

[34:11] Vladi: No. So if you don’t specify any product here, then we will show it on the account level. We had this idea and we have this request coming now and then, and then we discussed with our customers. Until now, we just never felt that it’s correct because it’s actually not dependent on the number of items that you sell. And as soon as you start splitting it by product, then you need to ask yourself, “Okay, is it actually by product or by sold item?” And this will be pretty variable because the number of items sold varies. But if you guys feel differently, then let us know. I would be really thankful for any feedback on that. We are, in general, very open to ideas and suggestions.

[35:07] Vladi: Now let me go to the next tab, and this is the “Stock.” So what we have here is a module that helps you track your stock and restock your products, right? So, you know, sometimes, it’s pretty tricky to order the products at the right time because we’re getting these emails from Amazon that say “You’re running out of stock”, but normally, it’s too late when this mail comes. Because what you need to do is you need to order the product or place an order at the manufacturer’s factory and then ship it to the US or to Europe and maybe do some inspections and stuff like that — and this all costs time. So what we do here is, basically, we take your FBA Stock and we calculate the “Sales Velocity.” And the Sales Velocity is calculated this way.

sellerboard Stocks Page

[36:10] Vladi: Sellerboard takes the units sold in the last three days and the units sold in the last 7 days and units sold in the last 30 days, and we make a weighted average of these numbers. So in this case, for this product, it’s 0.38. Clearly, it’s not selling too fast, but you get the idea which is to make a weighted sum because the last three days are typically more representative for a product than, let’s say, the last 30 days. But these weights, you can actually change these yourself. So if you feel that the preset weights are not applicable to your business or you have a better guess, then you can change them and apply this to all the products. Then we have the Sales Velocity and we’ll actually know for how many days the stock will be enough.

sellerboard Estimated Sales Velocity

[37:03] Vladi: Like, for example, here, 702 days. Okay. As I said, it’s maybe not the best selling product here in our demo. So based on this, we will calculate two different numbers to know whether or not you are running out of stock, so, “Yes” or “No.” So this is similar to what Amazon tells you, but also, [this will let you know if] it is time to reorder or not. And whether it’s time to reorder or not, we calculate by grabbing your manufacturing or production time and the shipping time. And let me show you how that is maintained a little bit. So here, you see this “Terms (30→10→5”), and what this means is that you basically need 30 days to produce an item, or rather a batch, and then 10 days to ship it from China to your Prep Center — if you have a Prep Center.

sellerboard Product Settings Page

[38:04] Vladi: And then 5 more days to ship it from the Prep Center to FBA. And if you’re not using a Prep Center, you can untick this checkmark, and then, basically, we will have no more “Prep Center” setting here. So you will only have a production time and the shipping time from the manufacturer to the FBA warehouse. You can also change these numbers, and if you want to apply your new numbers to all the products or customize the numbers based on the product, because different products take more or less longer time to manufacture. And when we know this per product, we’re really able to predict when you’re going to run out of stock, because we know the Sales Velocity and we know your production time and shipping time, and we can tell exactly, “Okay, it’s time to reorder. It’s time to ship from the Prep Center to the Amazon FBA warehouse.” Okay. You see, in this example, these are all green, but these green flags turn red or yellow if it’s time to act. We also have an “Alerts” option here on the top which shows you the alerts in chronological order so that you’ll know, “Is there any to-do’s or not for today?” So in this day, for today, there are no to-do’s.

[39:26] Vladi: Alright. And last but not least, let me show you the “Export.” We have a couple of Export options. At the moment, there are five different ways to export the data. Basically, all that you saw in the Dashboard, we can export those, including profit numbers and including this different breakdown-level of detail. So we can export the “Dashboard by day”, for example, or by month or even by product and by day. Or we can export all the individual orders. Of course, you can also download your orders from the Seller Central. But the formats are not always very user-friendly, so we had a lot of customers asking us for adding such a report. Or you can export your customers in a format which you can use, for example, for creating a custom audience in Facebook.

export page

[40:23] Vladi: Of course, here, I need to tell you, “Please be aware of data privacy and make sure that everything is okay there.” But from our side, we can provide you this information, so we can help you extract this information from your Seller Central in a more usable way. And of course, you can do that for any period, and if possible, you can choose between Excel or CSV (file), whichever is better for you. Okay. So this is pretty much it, the profit analytics part. You see, we also have some stock management capabilities, and this is really the core of our software. And we will always keep our mission to be the world’s most accurate and precise profit analytics tool for Amazon sellers, and also one which is fun and easy to use. Yeah. So, is it the right time to talk about the roadmap?

[41:27] Augustas: Let’s talk about the pricing.

[41:29] Vladi: The pricing. Okay. So let me show you.

[41:32] Augustas: What the prices are for the users and how the different marketplaces are affected.

[41:39] Vladi: Okay. So the pricing, it starts with $19 per month. In fact, most of our users are satisfied with this package. We scale by the number of orders because guys or folks with a lot of orders, they create a lot of workload on our systems. But up to 3,000 orders per month, you only pay $19. This means roughly 100 orders per day. And basically, at the moment, there are no feature restrictions between the packages and we will really try to keep it this way. The only restriction is, we only allow a maximum of 30,000 products, and that’s because there are a lot of customers, or sellers — I guess dropshippers — that have a lot of products, much more than 30,000. If you are such a guy and you still want to use sellerboard, then just drop us a mail and we’ll give our best to find the solution. But in the standard package, this is the only restriction. Yeah. And there are two more packages: $29 and $39. But yeah, this is the entry level, if you have less than 100 orders per day.


[43:01] Augustas: Alright, thank you for showing us sellerboard. Can you reveal to us some future features you’re planning to release to your users?

[43:10] Vladi: Yes, of course. So, one is a keyword tracker. Keyword Rank Tracker — probably every seller know such kinds of tools — a tool where you can enter some ASINs or some products, and for every product, specify a couple of keywords. And then, the tool will track your position in the search by this keyword just to make sure that you do not, I guess, fall down too much [on the rankings] because of a certain keyword. Because if that happens, then normally, the next problem that will happen is that you’re losing sales. And a lot of sellers want to react before this happens and maybe turn on some PPCs or reduce the price or maybe make some giveaways, some promotions. So a Keyword Rank Tracker. In fact, it’s already released, but as beta, the closed beta version. So maybe you have seen the beta link. If you are a customer or if you become a customer and would like to beta-test this module, then write us an email and we’ll put you on the waiting list.

[44:25] Vladi: But this is going to be the next one. I believe the beta phase will last for maybe three to four weeks, and then we’re gonna release it for everybody. The next one which is coming into the beta in the next weeks is the Auto-Responder. Basically, it’s a tool which sends automatic emails with follow-up email sequence to your customers and asking them if everything is okay and if they would like to leave you a review or feedback. This is a pretty important tool, especially for selling in the US or on, because, although Amazon made some changes and introduced this opt-out feature for marketing emails, it’s still very effective and it helps generate a lot of reviews, or rather, more reviews than without using it. We decided to add this tool to the sellerboard package. And by the way, both Keyword Tracker and the Auto-responder will be available also in the smallest package ($19 per month).

[45:34] Vladi: So we are going to need to make some restrictions there, like on the number of keywords that you’re tracking or also the number of emails that you send. But we will make sure that some versions of those tools are included in the basic sellerboard package which is enough for most of the sellers to work with. You know, Jeff Bezos once wrote a letter — I think it was when they were releasing Kindle — and he said that they are working very hard on making their products cheaper. There are some companies that try their best to make themselves more expensive, but Amazon wants to make a product as cheap as possible. And basically, I like this idea and this vision because, in the end, this results in more customers and also beginners that maybe don’t want to pay a lot of money for tools and rather focus on their business.

[46:36] Vladi: So this is like our mantra or part of our vision as well. And some more modules that we will be releasing are Alerts, like, about “piggybackers” or about Buy Box, when you lose Buy Box, or also about new feedback and new reviews. I’m not sure when, but it’s also in the near future. And also things like sales tracker, so Competitor Sales Tracker. This will also be a part of sellerboard’s tracking package in the next month. This will all be available this year — and I hope even sooner — so until the end of summer. And then, we’ll work on a couple of new surprises for you guys.

[47:18] Augustas: Cool! And how does the sellerboard support work? What’s the best way to contact Support once you’re using the software?

[47:26] Vladi: Yep. So we have a chat plug-in on the sellerboard page. In case you have a question or if you’re exploring the demo, then you can ask a question there. We try our best to make sure that somebody is online all the time. If that doesn’t work, then just drop us an email. We are responsive — we try our best to respond on the same day. We do respond within 24 hours. If it’s a weekend or if it’s a very complicated question that requires maybe some analysis that might take longer, we will respond within 24 hours for sure. The idea is to be even faster than that. And in fact, Support is something that a lot of software companies don’t like because it’s a lot of work, but we kind of like it because we view it as a way to learn more about the customers and the customers’ needs. So we’re having a lot of fun meeting and chatting with you guys.

[48:31] Augustas: Great. And the last question: do you have any sellerboard offer for Demo Mondays viewers?

[48:37] Vladi: Sure! So, normally, we offer a one-month trial, so like 31 days. If you register on the website, you get a trial of 31 days. I would like to give you a two-month free trial because I know that especially new sellers, they appreciate it because this means they can use the software for free for 2 months. We will provide you a link in the description and you can click on this link, and then you will see the number “2”. So when you will be registering, it will say “Get a 2 months trial.” If something doesn’t work or you don’t find the link or whatever, then just register normally and drop us a mail to with a subject “Demo Mondays” or just write it into the text and we’ll extend the trial for you to two months.

[49:39] Augustas: Great! Thank you very much, Vladi, for being on the show, and good luck in your business. Bye Bye.

[49:44] Vladi: Thanks, Augustas. It was fun. Thank you.


DEMO MONDAYS is a Monday video series hosted by Augustas Kligys, where the creators and owners of Amazon seller softwares are invited to demonstrate their tools to the audience. Watching these presentations will help you decide, which software to choose for your Amazon business.

About the Author Augustas Kligys

Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller Conference, PPC Congress, and Seller Fest.

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