Demo Mondays #13 – Sonar Tool

January 29, 2018

This sessions features Sonar Tool. Sonar is the leading free Amazon keyword research tool. It consists of a database with +200M real Amazon search terms. Use the reverse ASIN lookup to quickly identify the keywords of a competitor. Translate keywords into different languages. Identify keywords for your PPC campaigns.

There is no coupon code available, but you can check the free Sonar Tool software here:

Sonar Tool is presented by the founder Franz Jordan.

Here is the list of features and topics covered in this video:

00:41 What Sonar Tool do, and what problem does it solve for Amazon sellers?
01:16 What kind of sellers would enjoy Sonar Tool the most?
01:43 What Amazon marketplaces are covered by Sonar Tool?
02:18 The main page of the Sonar Tool
02:44 Example keyword entered inside the Sonar Tool
03:20 Downloading the list of keywords
03:50 Opening the downloaded list of keywords inside the Excel
04:14 Overview of information given by the Sonar Tool keyword download
05:05 Where can you use the list of keywords
05:30 Search volume indication on the Sonar Tool’s page
06:08 Keyword suggestions are coming directly from Amazon
06:37 Three different methods for keyword research
08:48 “Frequent Words” section
09:23 Three use cases of Sonar Tool: backend keywords, PPC campaigns, product research
09:59 “Relevant Products” section
11:00 ASIN reverse lookup
11:35 “Translate” feature of the Sonar Tool
13:23 Sonar Tool marketplaces coverage
14:04 Searching keywords in different language marketplaces
14:24 The meaning of the “PPC” icon next to some of the keywords
14:49 What does the “Exclude Permutations” filter mean in the Sonar Tool?
15:42 ASIN’s Keywords “Index Check” feature
17:57 Paid Sonar Chrome extension – demonstration how it works
20:42 Upcoming features: geographical expansion and more frequent data update
21:35 Best way to get in touch with Sonar Tool support

About the author 

Augustas Kligys

Augustas Kligys is the founder of Orange Klik and has been delivering in-person and virtual events for Amazon sellers since 2016, including European Seller Conference, Seller Fest and PPC Congress.

Known in the business as the "Amazon Summits Guy", Augustas helps Amazon sellers achieve success through delivering expert sessions and online guides.

Focused on helping Amazon sellers build and scale their business, Augustas has spent the last years developing an industry-leading knowledge base, with over 500 sessions featuring Amazon industry leaders, experts, speakers and tools.

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