Demo Mondays #44 – Sellozo – Amazon Management Tool

Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a wealth of data, and package it all up into intuitive reporting and tools, powered by real data and backed by exceptional support, that Amazon Sellers need.

Sellozo’s core offering, Insights & Analytics with Financial Reporting, provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard.

Our Ad Automation add-on tool provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend.

The Repricer add-on makes it possible to automatically adjust product prices, based on criteria you specify, to win and stay in the Buy Box.

Finally, our Support team, which is staffed by Amazon Sellers with years of selling experience, is here to help you with all things Amazon. We’re here for all our customers and offer extended, additional support options as well.

Special Offer - 20% off first paid month 20% Off
Special Offer - 20% off first paid month
Click the affiliate link on this page and get 20% off the first paid month with Sellozo after the extended 30-day free trial when you use the discount coupon code:

Sellozo is presented by Co-Founder Nitin Mamillapally

List of features covered in this video:

00:28 What is Sellozo? and what problems does it solve for Amazon sellers?
03:03 What is financial reporting suite?
03:07 Type of Amazon sellers that you are targetting
04:57 Marketplaces covered by Sellozo
08:54 Orders overview
10:30 How to track your products
15:00 Graphs overview
17:31 What is the function of the Repricer?
24:44 Launching a new campaign
25:23 Bid strategy overview
36:07 What is financial report?
42:01 Bulk action tools overview
43:31 What is product Vu?
45:52 Pricing
52:39 How to contact support team?
53:15 Planned features are you planning in the future to release for your customers?
55:13 Offer: click here to get an extended 30 days trial and 20% off the first paid month

Transcript – Walk-through of sellerboad

[00:00] Augustas: Welcome back to another session of DemoMondays. This is a video series where I invite different Amazon seller tools, their creators and representatives, and I ask them to present their products just like this on the screen. And today my guest is Sellozo.

[00:22] Augustas: And Sellozo is presented by the co-founder Nitin.

[00:25] Augustas: Hello Nitin.

[00:26] Nitin: Hi Augustas. Nice to meet you.

[00:28] Augustas: Nice to meet you too. And could you please introduce us to Sellozo? what problems does it solve for Amazon sellers?

[00:40] Nitin: So we started Sellozo two years ago and really the intention or the mission for Sellozo was to really build powerful, intelligent and automated tools for Amazon sellers to really increase profitability and drive more sales. So when we started off two years ago, the first product of the first offering that we brought to market was a fully automated advertising platform. And really the intent was that we wanted to bring an ads platform that could work for the seller who was just getting started on Amazon. At the same time, it would save time and money for the largest and the more advanced sellers on Amazon. So our platform really cater to both the audiences and since our inception two years ago, like I was mentioning, we’ve managed over 15,000 campaigns, and totaling over $3 billion in overall sales on Amazon, which I believe is right around 2% of the total sales that Amazon season a year.

[01:45] Nitin: So we’ve seen some explosive growth since we launched, we’ve had thousands of sellers try our software, love our software and so that’s how the advertising thing was going. Over the past few quarters, fast forward to now, we got a lot of positive feedback and a lot of requests to actually bring in other tools and of that could help Amazon sellers. And about 2 months ago, we actually launched a fully automated repricer solution, geared towards helping Amazon sellers, when their buy box more often. And at the same time, since we had all the data and we spent all this time to bring all the data together and to profitability analysis. We also have a full suite of financial reporting that we offer Amazon sellers. So Amazon sellers to be pulled all of the fees from Amazon, automatically we pull out the sales data from Amazon and we allow sellers to put in their cost of goods and their inbound shipping fees and then we can give out the full suite of reporting as it relates to what’s the profit on my overall store, what’s my margin looking like, what is my profit per SKU on Amazon and what are my fees per SKU and things like that.

[03:03] Nitin: So that’s the kind of financial reporting suite that we’ve also offered.

[03:07] Augustas: Perfect. So I would like to know for what kinds of Amazon sellers is this tool. You mentioned a little bit, but you also mentioned you have a reprice, which probably works also not only for private label sellers, also for every private sellers, right?

[03:22] Nitin: Yes. That’s correct. So like I said, when we were starting, we didn’t want to build a solution that works for all different types of sellers. So we wrote with a lot of sellers who are like just getting started with advertising and we also have some advanced sellers who have like thousands of products and spend like hundreds and thousands of dollars a year in ad spend and they use our platform to actually do all of the automated bid adjustments and optimizations and things like that. We have seen that there’s a small subset of sellers who are not ready for advertising from day one. So for those kinds of sellers who are just getting started and just getting their first product launch and things like that, and that’s who we’re trying to provide our financial reporting suit for us.

[04:10] Nitin: We find a lot of those users coming in and starting to use our financial reporting so that they get a clear picture of how things are set up and how their numbers are looking on Amazon. And then to your point, yes the repricer that we have currently is definitely focus a lot on arbitrage sellers, especially when you are competing for the buy box. So our repricer kind of helps you win more of the buy box so that you can set a few rules and then our repricer kicks in the automation in the background and would reprice your product to get more by box and get more profit. So we have this entire gamut of tools which we are hoping will serve the entire gamut of sellers that we have on Amazon today.

[04:57] Augustas: Sounds good. Then before we jump into the demonstration, what marketplaces do you cover of Amazon with your tool?

[05:05] Nitin: Oh yeah. So we started with north America so that US and Canada and we have really expanded into Europe, so UK and then France, Germany, Spain and Italy. And we are still working on getting the other marketplaces in as well. But for right now it’s the North America and European marketplaces that we’re actually supporting.

[05:25] Augustas: Yeah, that’s great. We have a lot of international listeners. So let’s jump into the tool itself and let’s see what features work with them.

[05:38] Nitin: Okay, awesome. So we are going to start off, so when someone signs up for Sellozo, the first thing they see is our dashboard. Now one thing I want to mention before we jump into the demo and the dashboard is we do require sellers to actually do the MWS linkup Sellozo, it’s typically a two step process where you take a Slogan and you paste it and it’s done. The reason we do that is because we want to be able to pull all of your products that you’re selling on Amazon. And that’s what helps us pull down all the fees and all the other costs related to your products on Amazon. So the MWS is kind of a requirement that is going to get started. So what do you see here on the dashboard is basically a very simple trend graph, which shows you your trend off your PPC sales, your organic sales, your overall cost and profit on a daily basis.

[06:35] Nitin: And you can obviously go in and change the date ranges, switch it to like weekly, monthly, and you kind of get those breakdowns as well depending upon how large the data you’re looking at, you have your high level metrics on the top obviously where you can see your total sales or total cost, total number of orders and margin, on the right hand side, what you see here is what we call our true profit widget. And the intent of this widget is really to give you like an overview of what’s your overall profit, your overall revenue and costs. And a lot of these values that you see here are automatically pulled from Amazon. So the only two things that these sellers typically enter themselves is going to be the cost of goods and the inbound shipping fees. Because those two are like specific to the sellers.

[07:21] Nitin: They’re not shared with Amazon or anything. So this is a kind of one of the most secure ways for entering it into our platform. And we use that data to then draw out what’s your overall profit looking like, what’s the change and what’s a trend and things like that. Now in order to be able to upload the cost of goods and the inbound shipping fees, you can either do it through this upload template down here. We just download a template, fill in the numbers and then upload it and we’d get all of that data, or you can also do it, per SKU, which we’ll talk about in a few minutes. As you scroll down on the screen, the next thing that you see is our live order stream. So what we are trying to do here is give you a stream of all of the orders that are currently coming in on your store.

[08:09] Nitin: So as they’re happening, and this is like a live real time, a list of all the products that you’re selling. And on the left hand side, what we try and do is give you all of these products laid out on a map and this is more useful. Your safe to do you your own fulfilment on Amazon at that point. This kind of gives you a good sense of where you’re getting most of your sales from and potentially would help you stock up your products in the right GOs or send the right amount of inventory, or at least give you a sense that most of my sales come from the east coast versus the west coast and so on. So that’s really the intent of this, of this kind of live order section, where you can constantly keep track of all the new orders that are coming in.

[08:54] Nitin: At the same time get an overview of where our most of your orders are coming from worldwide. As we scroll down, we actually have this kind of inventory value overview. What we’re trying to do here is give you a sense of how many, what are the number of products that you would have currently that you’re selling, how many units do you have, And then, what’s your overall cost of goods whether it’s FBA and FBM. And the reason we bring this up is because some sellers like to see both of these differently so then they can measure how is FBA doing verses FBM. And what we try to do here is going to project your inventory based on your sales velocity. So if you are selling like 10 units per day, and you have 100 units in stock, then we will say that you probably have 10 days worth of an inventory left.

[09:42] Nitin: So what we do is we actually take all of your products across your store and then we try and lay them out here and say, okay, out of all of your products that you’re selling, these many products will last x amount of time. And the good thing about this is you can actually click on one of these and it actually takes you to the product for you and gives you a list of each and every product that we were referring to on the previous screen. So it really gives you that kind of drill down view on which of the products that say are going to be going out of stock pretty soon or you have a lot of inventory for that. You probably want to advertise and liquidate. This view probably is a good place to start, but it gives you a good sense on how your inventory is, how much of inventory do you have left and what do you need to do to actually liquidate that inventory.

[10:30] Nitin: A couple of other things that we also have here that I like to draw your attention to is this section, which are the products that are not promoted currently. So this is typically useful for a lot of the larger sellers who are selling on Amazon. So if you’re a seller and you have like thousands of products, it’s going to be really difficult for you to keep track of which are the products that I’m advertising currently and which are the ones that are not. And so we try to list automatically all the products that are not being advertised, just the sellers have a sense of which of the products that they want to start advertising or start to push for. And we also give you a lot of other metadata, like the install quantity days and stock units per day or inventory value and things like that.

[11:15] Nitin: All these metrics that will probably help you make a better informed decision on whether you want to advertise the product or that you don’t want to advertise the product. Similarly, a couple of other tabs here is our best performing products and the worst performing products, and these are again based of a multitude of different factors, whether it’s sales velocity, whether it’s the kind of profits that you’re making on these different products. And so here we try to give you a short list of those. And again, like I said, you can do a view all and it takes you to our product view where you can get a lot more details about each of these products that we list here. Finally, the worst performing, like I said very similar to the best performing in the inverse order.

[11:55] Nitin: So if there are products that you’re not selling at all, or you’re making like very low margin on those are the products that will probably list out here and these lists can be updated in real time. So you’re always on top of how your sales are doing, which are the products that are pushing, which are the products that are not going out or not selling. And you always have your tap or have your finger on, being able to act on these products immediately as soon as you see them. As you scroll down to the next section you see here is just focused on like your PPC metric, and here we show you a list of your campaigns that are not currently optimized. We give you a sense of ACOS cost on those campaigns. We also try to call out campaigns where you need more budget.

[12:41] Nitin: A good example of this could be if you have a campaign where you’re maxing out your budget almost every single day and your ACOS is like extremely good, there’s a good chance that you want to go and increase your budget on those campaigns. So you can get a lot more, since your ACOS is so strong, it probably makes more sense to push that product a lot more. And that’s what this widget would help you identify. It will be those campaigns where you’re hitting your budget and your ACOS is significantly low or below the target ACOS that you set. And once you see those campaigns, you’ll be able to quickly act on them and increase the budget so you get more visibility on those products at that low ACOS that you’re hitting. So this is what we have on our dashboard.

[13:26] Nitin: Like I said, actually as we speak, these things got updated. So like I’m saying, the dashboard really is intended to give you an a sense of the overall business and how it’s doing, as close to real time as possible. So really you can always visit the dashboard. Some of our clients just keep it open all day because they want this live stream. Some of them also put like the sound thing in there. So you know, every time there’s a sale they get a small click. So they know that, okay, I have just gotten a sale and things like that, so really it’s like a live updating dashboard, updating close to real time and giving you a good sense of how we are heavier businesses doing overall. So the next thing that I want to run into is our product view.

[14:13] Nitin: So think of a product view as getting you like very detailed information at the SKU level. So for instance, if you take this first product, you know that this isn’t a product, this is the SKU and the is ASIN. Here all of these sales numbers and this includes all of your PPC sales, all of your organic sales, you’re total orders, total units, and then we pull in all of the costs from Amazon. Like I was mentioning, your FBA fees, your referral fees, returns, promotions, you name it. Amazon, has 400 different types of fees that it can charge you. And we try to pull in all of those, and the only two fees that the seller has to enter in are going to be the cost of goods and the inbound shipping. And we try to pull all of this data and we show you your quantities.

[15:00] Nitin: We also have this kind of nice graph that shows you your price change history. If you change your prices a lot often, if you’re using the repricer and things like that, this is a good sense to give you on how’s your prices on this product, and here in the right hand side. We give you your true profit and your margin for that specific SKU. So on this SKU, I know that I made $10,000 in profit and it’s like $18 per unit is my profit on this particular product which sells for like $26. And that’s after all of my referral fees, all of my FBA fees and all the other costs that I incur. So I see an overall 68.91% margin on this product. And this is what we try to lay out for each and every product that you have in your store today.

[15:47] Nitin: So as we look through that, a couple of other things that we have in there that were included is your best seller ranking. So if you want to keep track of how your product is being ranked in a specific category. That’s what we intend to show here. Now there are some cases where some products that are listed in multiple categories, in which case we will be listing all of those categories in here to show you, what’s the rank of the product in each of those categories. The other thing we also have here before we go into the repricer is the buy box history tracking. So if you are selling the product, typically if you’re a private label seller, you have the buy box 100% correct, but if you’re like a reseller on these products, we actually give you a good sense of your buy box history at the ASIN level.

[16:42] Nitin: So in this case, as an example for this particular ASIN is not winning the buy box a lot often. And what we also try to show here is how many number of offers do you have on the listing, on Amazon, all the red sections here are where you’re losing the buy box. And the green sections are the winning. We also give you the ability to kind of zoom in and look at specific times and see at what time during the day that change happened when it start doing the buy box, was it losing in the buy box and things like that, which we believe are very critical details that a seller needs to know, especially if you’re reselling products, this is like a wealth of information because this is what going to tell you exactly what’s happening in Amazon with your product.

[17:31] Nitin: It also gives you a sense of, how much of the buy box are you winning. And then that takes us into the repricer, which I was going to talk about, which is then gives you the ability to kind of monitor and manage that. So our repricing solution, we’ve had to keep it very simple and more powerful with the help of our automation that we built in. So with the repricer, what you do is you actually pull in your current price and your current buy box price. You can also set in our break even price and say, okay, this is going to be my break even, you can set a range for the min and max price. And then after that we give you a list of all of your current offers that are on that product and you can actually compete and say, beat the next one on the list by either $0.2 or $0.3 or things like that.

[18:24] Nitin: You can also set up to compete only against prime eligible sellers. So if you don’t want to worry about non prime sellers and you only want to compete against the prime eligible ones, we also give you the ability to do that. So you can just put in some of these settings and hit enable. And that just takes your repricer on and the repricer just starts repricing on the product. Now like I said, we have this available for each and every product in your store. So whether you want to track buy box, you want to track the best seller ranking, the profit margins, the cost, the sales, you name it, we have everything available for you. We also have something called smart tags. What smart tags allow you to do is logically say like a particular section of products and look at performance for the entire group.

[19:16] Nitin: So say for instance, you, you’re selling like GPS systems and there are like different companies of GPS that make GPSs around the world. As in the U.S has Garmin, and this TomTom and a few other companies. So if you are selling a lot of Garmin products and a TomTom products, you can actually go and tag all of your Garmin products by the term Garmin and TomTom by the other brand name. And you can then go and filter your reporting by those smart tags. So you can say go into filters and say, that in the filters, filter it by smart tag and you put in what the tag is and we’ll give you that tag level reporting. So you can look at logical groupings of your business and look at overall performance for that group or that subset. One of the example of this could be if you’re trying two or three different suppliers that they are being from inventory and you have a different listings for each of those.

[20:07] Nitin: A good way to do it is to tag your products with the suppliers names and then look at okay with suppliers products are selling more, what is the defect rate on those and things like that. So it really gives you that ability to drill down as deep as you want to really understand your business and your sales. So while we are talking about filters, one of the things that we’ve tried to do across the APP, it’s really building some intelligent filters. Typically a lot of the filters that you’ll see in a lot of other softwares is the kind of usual suspects, that my impressions are about certain threshold or my clicks are, or my sales are over a certain limit and stuff like that. What we’ve tried to do is go one step beyond and we give you a lot more of filtering options than normal.

[20:51] Nitin: So you can look at all of my products where the buy box percentage is greater than 50%, and we have filters like that, that are more logical and more useful. We believe for a seller, so that way they can easily drill down and quickly get to what they need, what they’re looking for within the sellers of platform. So again, like I said, the date filtering, the sorting, all of that is all available. The idea like I was mentioning is really to make it simple and easy for the seller to really find the answers that they’re looking for no matter what they’re looking to search. So let’s see. So the next thing I wanted to walk you guys through is our PPC manager. So remember how I talked about how we do add automation.

[21:39] Nitin: So I leave to spend a little time to explain how does all those ad optimization work, So the way it works , say you have a lot of existing campaigns today that you are currently running on Amazon. You have the option to come in and turn on the optimizer on that campaign. So optimizer is our own home built algorithm that actually looks at your sales and your product costs and a few other metrics. And it tries to use all of that logic to kind of determine what should be the bids on the keywords associated with your product. And the same time also helps you discover keywords. So typically when you turn on the optimizer to our platform, the first thing that happens is that if it’s an auto campaign that you’re launching or you’re turning on the optimizer for, we’ll actually start optimizing the default bid on the auto campaign.

[22:39] Nitin: As soon as we start seeing sales on the auto campaign, we will automatically create a manual campaign associated with that auto campaign. And we’ll start moving all of those successful keywords from auto to manual. And when we move these keywords over, we’ll look at what was the CPC of those keywords in the auto campaign. And we will set the bids accordingly through our inbuilt algorithm, to actually set the bids on those keywords. And this is a continuous process that happens each and every day. So every day we’re looking for new keywords in your automatic campaign, looking for the successful keywords, moving them into the manual campaign. And one thing we also do is negative target those keywords that they’re not performing for you. So now we are going to have thresholds on the negative targeting maybe a little wider than usual, but the intent really is to have the system completely take over the optimization, whether it’s been finding good keywords and moving them into the manual campaign and changing the bids every day depending upon performance or identifying bad keywords and getting a negative targeting then so you’re not spending or wasting a lot of ad spend on those keywords.

[23:54] Nitin: And this continuous process continues every day. The other thing that we do with it is we also take your budget from your auto campaign and split it across both the auto and manual. So say we have like a $10 budget on your auto campaign. So when we go on the automatic manual campaign, we’ll actually split the budget 80/20, they will give 20% of to the manual campaign. 80% of it still scales on the auto and over time as more and more keywords are moved from auto to manual will actually increase the percentage of your budget on the manual campaign, but still leave a small subset of it on the auto campaign. So if you think about it, it’s really can automate your entire optimization strategy on these campaigns. So that’s how your system works, if you have existing campaigns.

[24:44] Nitin: Now, if you want to launch a new campaign, the system works pretty much the same. When you’re launching a new campaign, you actually have the ability to enter few things. First thing you do is you kind of select the products that you want to promote. And I say, this is the product I want to sell and then I hit next. And then all you need to do is enter your daily budget. What’s the budget that you want to spend, your target ACOS which is critical for us because we use the target ACOS as a yard stick to actually measure, and what our algorithm tries to do is keep you in that ACOS range or keep you as close as possible to your target ACOS throughout the advertising.

[25:23] Nitin: And the other thing we have here is something called as a bid strategy. A good way to explain the bid strategy is depending upon what’s your intention or your goal with your campaign. If your intention with the campaign is to just maintain your ACOS. Say if a product that’s already selling pretty well for you. And you just want it to like maintain ACOS and the steady sales that it’s getting, we recommend the conservative strategy. Now if you are one of those people who’s just launching a new product and you want to get more aggressive with your campaign, or you just want to liquidate the inventory and all you care about is more sales and quicker sales, even though it might go over your ACOS target, that’s when you would use the aggressive strategy.

[26:08] Nitin: So it really depends upon we kind of give the seller the ability to choose what kind of strategy they want to pick for their products. A few of the advanced options we have obviously is also dayparting or campaigns scheduling. So if you want your campaigns to only run during certain times of the day, this is a good way to kind of apply that where you can just select like specific times and say, okay, I do not want to run my campaign during these times of the day. And you just set it here when you’re launching the campaign. And once you’ve done that, our system takes care of starting and pausing the campaign depending upon what timeframes you’ve chosen that you want to run your campaign for. Like I was mentioning that’s not what you campaign is launched, if it’s an existing campaign that’s already existing, all you do is come into the edit and turn on the optimizer.

[27:05] Nitin: There are a few other settings you can set here. You can set your bid strategy, you can set your target ACOS, your min and max bid if you want to set one at the campaign or the ad group level. And you can also do that. And once you build those and you turn on the optimizer and you hit apply changes, that’s when our optimizer kicks in. And if it’s, like I said, if it’s an auto campaign or automatically respond a manual campaign and move all the keywords over, if you turn it on, on a manual campaign, it’s just going to start optimizing the bids and the keywords on the manual campaign. Now we also give you the ability to link two campaigns. Say if you already have an auto campaign and a manual campaign and you’re manually moving the keywords from auto to manual and you have you been working that way for a long time in the past, we give you the ability to link those two campaigns within Sellozo.

[27:54] Nitin: So what it does at that point is it will start finding new keywords from the auto campaign and move it to the destination campaign that you have chosen or you have specified within Sellozo. And then we have a bunch of different other options. One of the other feature that I think that’s unique to us is this ability to kind of really clone the campaign. So think of this as, sometimes you have campaigns that are archived or sometimes you have campaigns that you had have archive that worked well at one point in time, but it did not work later and say you want to bring that campaign back. So the clone campaign feature gives you the ability to do that. So all you do is going to clone the campaign. And what it does is it actually create a new campaign, create the new ad group and it will see whatever keywords are existing in the old campaign and move those all over into the new campaign.

[28:44] Nitin: So if it has historical data on the bids on those campaigns, it will automatically set those bids. If not, then will set like a default bider and then we’ll continue to optimize it depending upon performance. So really the clone campaign feature is a good way to bring back an old campaign that you were running, that your have archived or paused or not using for a very long time. It’s a good way to kind of restart it or reboot it and try and get more sales with it, so some of the other things, obviously the like I was mentioning, we’ve put a lot of emphasis on the sorting or filtering to make it easy for sellers to kind of drill down. We also give you views and to add groups, whether it’s product ads, keywords, and in fact even kind of search terms.

[29:33] Nitin: So the search terms are automatically pulled from Amazon, so you no longer have to download the search terms spreadsheet from Amazon seller central and go in and start optimizing them. All of that is automatically pulled down for you and you can go filter it by a specific search term to see how the performance is on a specific search term. You can look at individual campaigns or ad groups and say, okay, what’s my, sales like or what’s my ACOS Like at the search term level. We actually provide all of that data for you. Again going back to the campaign, one last thing I want to point out is obviously all of the metrics are kind of available for you. So everything from your CPC or PPC spend profit, ACOS, impressions, clicks, conversions, everything is kind of available here for you to use.

[30:25] Nitin: And drill down into, we also have a different view if some sellers like to get the more detail view as opposed to the tabular view. So this is similar to what you have in our product view. So it gives you a lot of additional metadata information at the same time, all of your metrics. So you can go through it and get a sense of how your campaigns are doing. And the same thing applies for ad groups, product ads, keywords and search terms. The one new feature that we just have just launched for some of our customers, and I’m happy to show you that is our new campaign groups feature and what it allows you to do is it gives you like a very useful graphical interface, which tells you, here’s my auto campaign and here’s the manual campaigns that are linked to it.

[31:12] Nitin: So it gives you like a visual representation of all of your campaigns put together that are selling for a specific product within a campaign group. And what you can do here is you can actually configure your transfer rules. So you can say if there is a successful search term or a keyword that you see in the auto campaign, and if it’s converting, move it to my manual campaign as a broad phrase or exact. And you can actually go and customize this as much as you want. So you can really set your own rules on how you want the keyword transferring or the search term transferring to happen within your different campaigns. Some of the other examples that we’ve had is where we have some sellers who like to have this auto campaign and then they have three manual campaigns whether auto to draw it and then brought to phrase.

[31:58] Nitin: And then phase two exact, we also have a use case where we have a single auto campaign and a single manual campaign with three different ad groups in them specifically for broad phrase and exact search terms. So we actually support all of that in house with this new tool that’s still in Beta but we hope to launch pretty soon and you can add more to your strategy, configure them the way you want, link them up the way you would like to. And it gives you like the full kind of flexibility on how you really want to implement your own campaign strategy if you will, and get more success with advertising. So that’s also something new that we’ve launched and we’ve gotten some really good feedback on it.

[32:44] Nitin: And so hopefully it’ll be out of Beta pretty soon. So you guys get to see it first. So the next thing I want to talk about, so we talked about all this automation that we do to PPC manager. Now one of the questions that we get is, how do I see the changes that are happening on my campaigns, where can I see, what are the optimizations that are happening, what are the keyword bid changes, what are those bid changes looking like, how many new campaigns have been launched and that’s where I like to bring your attention to our activity log. So the activity log is just a log of all the changes that the optimizer or the automation is making on your account. So the repricer, if you are changing the prices on your product that shows up in here, any new keyword that we find in the auto campaign or a new search term that we find that we’re moving to the manual.

[33:35] Nitin: Will list that out here. Any big change that we make on your key words, it’s also listed out in here. So we really get very granular if you will, for each of these different categories of changes that we’re making. The intention of this really give you like full fledged transparency into what’s really happening with your PPC optimization. Now one way of how we are different from a lot of the other PPC tools out there is that a lot of the other PPC tools give you a lot of recommendations on what you need to do. But then the responsibility is on the seller to go and apply those recommendations. It’s on the seller to go in and accept or reject the recommendations. And until you go and do that, the optimizer or the system doesn’t go and optimize your campaigns.

[34:24] Nitin: In our case, we’ve taken the completely opposite view for it. So when we see that the bid needs to be changed on a specific keyword will actually go and automatically change it for you. And the activity log will tell you what that change was, some of the other things that we do specifically with keyword bid, you can also go in and lock your bids. So if you say that, I don’t want this keyword bid to be changed at all by the optimizer. Sellozo also allows you to do that. So you can go and set a bid of like a dollar on a specific keyword and say, just don’t touch it and we will not touch it. So it really gives you a lot more flexibility. It’s a lot more hands off if you think in the approach that we take as opposed to some of the other softwares where it’s more like rule base and it’s more where you have to go and accept or reject changes.

[35:14] Nitin: We’ve taken a completely different view and that I think has been one of our strongest USPs, because that’s what a lot of sellers like because they don’t have to wait for optimizations to happen or they’re not required to go in and check every day or every hour to see what are all the recommendations that have come up and how do I go make changes to them. Everything happens automatically for them, even when they’re asleep and they’re doing other things and we do all of the optimizations for them and they get a log of all the changes that we have made on their behalf. So they get complete transparency into it. To give you a sense, we make around half a billion optimizations a day across all of our different sellers. And that’s just how much work it takes to manage all of our clients and the revenue that flows through our platform.

[36:07] Nitin: So the final thing I wanted to run is the financial report section. So I remember I had mentioned how we tried to build this financial reporting tool to really help all the different types of sellers no matter where they are in their selling experience and give them a sense of what their true profit looking like, what’s their overall margin. All of their costs. And if you look here, here would be the overview screen that tells your total sales and total cost and profit. We also do like a comparison. We also do like day over day, month over month, week over week. So you can actually look at your trend and understand 30 days backwards as 30 days prior to that. How have my sales impacted, so kind of in this case, if you notice that there were more sales that we got in the last 30 days before the previous 30 days.

[36:59] Nitin: And so it gives you a good sense of how’s your Delta looking like how’s your sales plan looking like, so in this case it looks like the sales have gone down with the costs have gone up. So that’s just a good, that’s a great information for a seller to look at and understand and say, okay, so my costs are going up. And then we have the summary view, which gives you a good sense of each and every cost that is going up or down on your account. So this is like really drilled down to the point where you can say, okay, out of all of our costs that are going up, most of my costs are going up. And then you can look at it individually, what’s the change in each of those, for instance, the FBA storage fees has gone up significantly for this particular seller and it’s really easy to identify that because we have this week over week, month over month comparison, as opposed to if you had to do this by yourself, you would have to go into business reports, download it for one time frame, then download it for the other time frame and then put them all into excel and do some funky magic to really understand and get the data out.

[38:01] Nitin: We actually provide all of it out of the box so you can easily look at it and look at trends and understand what’s causing your cost to go up or what’s driving your sales up or down and things like that, it also give you like a breakup on all of your costs if you want to just get a sense of whether most of my costs going into the FBA fees, and so all of this is available at the overall business level. Now the same amount of data is also available for you and our inner SKU detail section where we go down to the SKU level and we provide all of this data to you right there, so you didn’t look at a specific SKU and say, this is my sales, this is my pending sales.

[38:41] Nitin: These are all my receipts that are bought from Amazon and we also break that down further. Like I was mentioning that a 400 different types of fees that Amazon charges or revenue items that Amazon can assign to every event and so we tried to break down each and everything there. So you will get a sense of, what’s the tax receipt look like, what’s a shipping packs If it’s refunds will tell you how much of that is sales, how much of that is tax, FBA fees will try to break it down into what your fulfilment fee or charge back fee, the gift wrap fee and so on. So we really go very deep into each of these to kind of give you a sense of where exactly the money is going, if it’s cost and where exactly the money is coming from, if it’s revenue, and then all of the COGs that I mentioned to you that you can actually go and enter into the system is also available here.

[39:32] Nitin: So we use all of that to then pin the true profit a number for you, and all of this is again, like I said at the SKU level, you can filter it down to the ASIN level. And you can look at this for a specific ASIN. If you have a parent ASIN and you’d have multiple child ASINs underneath that, you can look at that data collectively as well. So all of that is available in the SKU level. Sales by tax location is something that gives you a sense of what’s your sales tax by specific location. And especially here in the U.S, I don’t know how it is in Europe, but in U.S, there are around 16 or 17 states where Amazon charges the sales tax upfront and there are some other 30 odd states where Amazon doesn’t do that.

[40:18] Nitin: So this is a good report to look at and understand down to the city level, to see, where are all of your sales coming from and you can just export this report and get a sense of okay, what is my revenue per state, and if you want to file your returns for those specific states, this is a place where you can get that information from. We also have this other expenses tab. Now this is really to allow sellers to put in their overhead expenses. So if there is an expense like product photography expense that you have or any other business expenses or room rents or manpower costs and things like that, you can actually go in and add those expenses here. And we will use all of this data in your overview screen too.

[41:01] Nitin: And we’ll add it under the cost and give you like your true profit after all of those expenses are also putting together. So as you are seeing so far, the intent is to make it as simple as possible for the most advanced seller to use it. At the same time for the simplest seller who’s just getting started, they get a wealth of information out here that they can easily use to understand how their business is doing, look at trends, and then make decisions on how to grow, expand or do things with their business. One thing I forgot that I also want to mention to you guys is something as it relates to bulk tools. Like I mentioned there are a lot of like advanced sellers who also use our platform. So a use case that we had was that, there was a specific seller who wanted to pause all of the campaigns when he was selling a specific product because his product was running out of inventory and he was like, I want to pause all of my advertising until I get my inventory back.

[42:01] Nitin: Now typically if you had to do this in Amazon, you have to go and identify, you have to look at each and every campaign and see which of these campaigns has that product. And then you have to go and pause each of those campaigns individually for that to happen. In our case, we actually build some bulk action tools or some bulk tools are available for sellers. So all you do is you just go to adjust campaigns and then you will have all of those campaigns listed here that you need to go and make changes to. So you can just pause all of these together or you can change the budget across the board, save like different campaigns that are selling this particular product. And you just want to dial down or dial up the budget. You can just change the budget here.

[42:44] Nitin: You can say $10 and then you can just push it down. We have a pushdown feature built in, just push it down and it applies to all of the different campaigns that are selling this product. So this is like a really fast and a very effective way to make campaign changes based upon product sales. So if your sales are going up and you want to increase it across the board. This is a good way to do it. If you say, oh no, I need to turn off my sales for whatever reason, you have a very quick and easy way to do that through our APP. So there are a lot of these different bulk action tools and tools that are very objective in what the seller is using to do or willing to do with the platform. And we provide all of that for the sellers to our APP.

[43:31] Augustas: Thank you very much Nitin for this. Well I would say all in one tool presentation, but could you explain why the the menu item, the second one is called product Vu?

[43:49] Nitin: Yes, so really the idea was that we really wanted to kind of bring this concept out into the market that selling on Amazon and being successful on Amazon is not just about campaigns, It’s actually about the products at the end of the day, it’s about which are the products that you are able to sell faster., which are the products that are getting a lot of margin on, which are the products that you want to sell more or sell more often, which are the products that you want to increase or decrease your sales. So everything is very product focused across the Amazon, no matter which part of the Amazon business you are in. So really what the intent was that you have like a centralized place where you can look at your entire business limited on the product itself.

[44:35] Nitin: So, one good example of that would be that, this is the product that I’m looking at and if I’m making $18 per unit on a $26 product, I know I want to sell more of these. But on the other hand, if I have a product where I say my margin is only like 10%, and so do I even want to continue selling that product in the future or should I just can get rid of it and look at other products that I can sell. So really a lot of the decisions that you make realistically in your Amazon business are all product based. And that’s the reason why we wanted to have like a section carved out just to look at everything from a product standpoint. And so we just came up with a view for that name for that product view.

[45:14] Nitin: So that it’s really the ability to view your product from all different angles and make a decision on how you want to treat that product now and in the future.

[45:23] Augustas: But why is it two letters, not a full world “view”?

[45:27] Nitin: Oh yes. I mean part of that was just we wanted to get something unique in there and we wanted to get something that people could easily identify with. So they’d be like, Oh yeah, I use Sellozo product Vu and gives me this. So yeah, that was really the intention. We really wanted to kind of highlight that this is product focus and wanted to give it like a unique name that people could easily understand and share.

[45:52] Augustas: Really creative. So since we are still on the shared screen, shall we talk about the pricing of your tool? and how does the different marketplaces reflect different tools?

[46:06] Nitin: Sure, so what we’ve done with the pricing is you actually take this into different approach. You’ve gone with more of an A la Carte Pricing. The intent really is to get a pay for what you want to use, so it’s only pay per use, so one of the major or primary pieces of using our software is the Sellozo core as we call it, which is going to be all of your insights and analytics. So all you’re going to have is financial reporting, product view, Live order streams, everything on the dashboard, everything in product view and everything in financial reporting is all available in this one tier. So it’s like $19 a month. There are no caps on this, there are no limits on this. It’s just pay $19 and you get all of that data out.

[46:51] Nitin: We also give you all of your buy box tracking, your bestseller ranking, your price history, everything is included in the $19 tier. Next time we talk about the automated pieces of our platform. So we have the ad automation, which is the PPC manager section and our fully automated optimizer, for that we actually have some level of tiered pricing. So if you have between up to like 10 optimize ques for marketplace, if you have like 10 SKUs in the U.S And 10 SKUs in the UK, so you will sign up for $49 for the U.S And $49 for the UK and this is per month. And with this, you get all of our automation, you get our new campaign groups feature day partying, all the other features that are available within the PPC manager are all accessible. And if you have between 10 to like a 1,000 SKUs that you want to optimize to our platform, it’s 100 bucks a month, anything over a 1,000 SKUs, it will probably be $199.

[47:50] Nitin: Next we have our repricer again, A very similar pricing. If you have between zero to 10 SKUs, you pay 49 bucks per month, for up to 10 SKUs for every different marketplace and so on. So just to clarify in the marketplace, so if you are selling in U.S and Canada, it only counts as one single marketplace and all the countries in Europe are counted as one single marketplace. So a marketplace is not a country, it’s like the region as Amazon calls it in it’s ecosystem. So yeah it depends upon the number of SKUs that you’re running the repricer for or you’re running the ad automation for. And there is different pricing for each of those. One of the things that you also carve out is our entire expert support.

[48:41] Nitin: So really we have an excellent support team on staff who are all Amazon sellers themselves. So they all sell on Amazon themselves and they’re here to help other Amazon sellers. So, we actually offer three different tiers of support and depending upon where the client is or how much sales they’re doing or how much support they need based on that is what these tiers are based on. So if you’re a seller who really wants to do everything by themselves and just use the automation, then you can choose to get a free tier support where you just get email support where you can put in tickets. If you have a question, we do have a one on one kickoff call available for you, like an onboarding call where we walk you through the platform, talk through all the different features that we have in there so you get a good sense and you can go to it all by yourself if you wish to.

[49:32] Nitin: We also have a plus year, where you also get like email support as well as live chat support. And we are available Monday to Friday, 9:00 AM to 5:00 PM central standard time in the U.S. So anytime you have a question you can just put it in the live chat and one of our product specialists would answer it for you immediately. And then we have a third year, which is our managed support year. If there is a seller who does not want to do all of these things themselves and just want to kind of have our team do it for them, that’s where the managed year here comes into play. And in the managed year we have like weekly calls that we do with our sellers so that they know what’s happening with their accounts. We will automatically keep track of all the sales that are happening.

[50:20] Nitin: We will keep track on the automation, making sure everything is working right for them. And we also provide a lot of other ancillary services. If you want to do like an ad strategy, give you a listing review, you just want us to do like a campaign audit. You want to do like a product pricing evaluation, do some research for you, or if you want to bring a new product into the market and you just want to get some feedback, we’ll help you with that as well. So all of that is included in our managed year, which is that just to $299 per month.

[50:50] Augustas: So really crazy price for $299. It’s like such a full service. What if there is a seller with 1000 SKUs? are you helping them too?

[51:03] Nitin: Yes, we actually had some sellers who have 5,000 SKUs and we do the managed service for them.

[51:07] Nitin: So the managed services on top of the other services as well. So if you’re a seller, you have the 5,000 products that you want to use Sellozo, so you will be paying $19 plus $199 plus one $299 and that gives you the entire thing. And they, like I said, the intent was because we sometimes have sellers who are just getting started or who have like maybe one or two products or three products that they’re selling and they don’t fall in the higher tiers here as it relates to the ad automation. But they want that managed support because they want someone to be more hands on that they can bounce off ideas against. So really that’s one of the primary reasons why we stayed away from pricing based on ad spend or based on sales and things like that.

[51:55] Nitin: Because those things change so much and really for like a seller who’s just getting started, they need more hats on than less. So they really wanted to kind of break that chains and make it more accessible for those sellers as well. And the same time we have the largest sellers who just don’t want to do it themselves and want someone else to handle it outside. So that’s how we help them. So it kind of works in both ways depending upon no matter what size, salary you are, or where you are in SLA experience or how you want to use Sellozo and you have all these different options to come up with your own recipe of using Sellozo and we allow you to do that.

[52:39] Augustas: Thank you very much for this nice presentation of Sellozo, one of the questions I usually ask is about support. How can clients or people get in touch with your support? But you already explained it when you talked about the pricing. There are different ways to get support. A presale support is probably also available on the chat, right?

[52:59] Nitin: Yes, absolutely. So, on our website you should have like a chat box down there or help even if we are outside of business hours. You can definitely put in your questions there. As someone from our sales team will definitely reach out to you and talk to you about any questions you might have.

[53:15] Augustas: And also what features are you planning in the future to release for your customers?

[53:23] Nitin: We have a very long list to be honest. Like I said, a lot of it is driven by customers coming and asking us for those features.

[53:32] Nitin: So in the short term, we really want to kind of build out the entire campaign grouping feature that it was just showing you this graphical Ui where you can set up your own strategy on how you want your keywords to flow between the different campaigns, we also are catching up with a lot of new things that Amazon has launched as it relates to advertising. I know they did sponsor brand ads. Now they have product targeting, have ASIN targeting, their category targeting and all these other additional features that they’ve added into advertising. So that’s Kind of how our near future road map is looking like, we want to integrate all of that into the APP. We also looking at building other services, whether it’s review, monitoring, whether it’s a service for alerts and notifications. So if you’re a seller and if you lose the buy box and if you would like to get a notification when that happens or if you have a situation where someone is hijacking your listing and you want to know that, we are going to build some tools around that.

[54:33] Nitin: So that will give you the ability to really get to pick and choose what alerts do you want to see and how do you want to see them? You want to see them in an email, you want to see them as a push notification on your phone. You want to see that as a text message and all these different things that we’re building. Really the idea, like I said, is to really stay on top of your business, keep your eyes so you get notified every time a certain thing happens. So you’re aware all the time on what’s happening. So you don’t have to always log into the APP on your desktop and look at things. You can just get notifications on your phone or however you want to, whether an email. So you know how things are going on your app or in your store.

[55:13] Augustas: Yeah, thanks. And a final question. Do you have any offer for DemoMondays viewers?

[55:19] Nitin: Absolutely yes. We are allowing all of your customers and the viewers to try our software. So typically, we have like a 14 day free trial for most of our customers. And in your case, we are actually happy to offer like a 30 day free trial. So it’s like an extended free trial for all of your customers. At the same time, we will also knock off like 20% off the first pay month. So for the first month, no matter which tier you’re in, you’ll get 20% off your first month and a 30 day free trial. So you can really utilize and try out all the different tool, within the APP and see what’s best for you and then make a decision on how you want to proceed because we firmly believe that there is something for everyone in there. So we really want to give that extended trials. Everyone gets a chance to try it out in all different ways, and make the best decision for their business.

[56:15] Augustas: Thank you very much. And if you are watching this and you would like to claim the offer that we just talked about, just check for the information below this video, where you will find all the links and the necessary information for that. So thank you very much Nitin and good luck in your business. Bye Bye.

[56:33] Nitin: Thank you so much Augustus and have a wonderful day.


DEMO MONDAYS is a Monday video series hosted by Augustas Kligys, where the creators and owners of Amazon seller softwares are invited to demonstrate their tools to the audience. Watching these presentations will help you decide, which software to choose for your Amazon business.

About the Author Augustas Kligys

Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller Conference, PPC Congress, and Seller Fest.

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