Demo Mondays #17 – Seller.Tools

Seller.Tools is the preeminent Amazon optimization platform. Created by the top 1% of Amazon sellers, Seller.Tools allows you to leverage Amazon data to win the visibility game and grow your business to new heights. Exclusive Seller.Tools features include keyword relevance %, TSI and the AMZ Report Card.

Sign up for the Seller.Tools here:
Use coupon code DEMOMONDAY and get 20% off your subscription.

Seller.Tools is presented by the founder Troy Johnston.

Here is the list of features and topics covered in this video:

00:29 What Seller.Tools is and what problem does it solve for Amazon sellers.
01:49 What type of Amazon seller is a perfect user of Seller.Tools?
03:12 What marketplaces are covered by Seller.Tools?
03:34 How linking Amazon Seller account works with Seller.Tools
04:23 Dashboard: Product view
05:00 Key insights on the Product view table: sales rank, keyword, customized BSR Graph, Settings
06:06 Example of a single product (ASIN) view
06:22 Adding keywords to the product: Find Keywords by ASIN versus Add Keywords Manually
06:58 Adding keywords by ASIN
09:20 Getting seed keywords for the product and sorting them out
10:05 Keyword color legend: Blue – Indexed keywords and Gray – UnIndexed keywords
13:22 Keywords Manager – insights of the data
14:56 Understanding keyword manager’s data columns: Keyword, Broad Impressions, Exact Impressions, Relevancy, TSI (Traffic Strength Index), Giveaways Daily / Total, Tag, Indexed, Current Rank, Trend
15:21 Keyword metric: Relevancy
15:57 Keyword metric: TSI (Traffic Strength Index) – convergence of relevance and volume.
17:20 Keyword metric: Giveaways Daily / Total
18:16 Keyword metric: Tags
18:47 Keyword metric: Indexing
19:14 Keyword metric: Current product rank and Trend data
19:38 Graph data visible once the keyword is clicked
21:36 Notifications section
23:34 Another look at the TSI – Traffic Strength Index
24:04 4 ways to use data provided by the Keyword Manager: keyword placement, use of giveaways and optimizing URLs, keyword frequency, PPC
25:30 Filters of the Keyword Manager’s data table
26:36 Why “blender bottle” keyword of the blender bottle product has a relevancy of only 59%?
28:25 Archiving and searching the keywords
29:37 Listing Manager feature
29:57 Pulling product listing data from Amazon
30:30 Sorting keywords based on their TSI – traffic strength index
31:47 Building a listing: typing the title and other features about the product
33:16 Enabling and disabling of duplicates for the product listing
33:52 Product listing changes versioning
35:53 The reason why there is no “push changes” button
36:56 Competitor Builder section
37:35 “Spy” feature – getting additional keywords and adding keywords manually to your product
39:24 “Amazon report card” feature – one of the popular at Seller.Tools
41:45 Adding new competitor to the competitor builder
43:47 What is behind the “Amazon report card”?
46:16 Final overview of how to make a use of Seller.Tools
47:14 Pricing overview
49:37 Offer: use DEMOMONDAY coupon code and get 20% off your subscription
50:07 Pricing: multiple seller account
51:49 Upcoming features:

  • expanding to new marketplaces
  • unique tool for amazon sellers
  • more robust PPC solution

53:23 How users can get support at Seller.Tools?


DEMO MONDAYS is a Monday video series hosted by Augustas Kligys, where the creators and owners of Amazon seller softwares are invited to demonstrate their tools to the audience. Watching these presentations will help you decide, which software to choose for your Amazon business.

About the Author Augustas Kligys

Augustas Kligys is the host and creator of several popular virtual summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products.

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