AMAZEOWL helps new Amazon merchants uncover high potential product niches, and active Amazon sellers make more money through market and competitor intelligence.
List of topics covered in this video:
00:54 What is AmazeOwl and what problems does it solve for Amazon sellers
01:56 What kind of seller AmazeOwl is targeting?
03:05 Which Amazon marketplaces are covered by AmazeOwl software?
03:56 One of the things, which differentiate AmazeOwl from others
05:16 “Potential Products” screen – collection of potential products
05:26 AmazeOwl appeals to 3 different use cases:
- newbie seller – finding product ideas
- almost ready seller – knows what will be selling, but not yet live
- already selling on Amazon
06:00 3 fundamental ways to do research of new products: keywords, best sellers, product database
06:37 The advantages of using “Product Database” when searching for the product ideas
07:24 Example of finding products using “Product Database”
07:51 Another way to find product ideas – searching for the keyword on Amazon within AmazeOwl app
08:26 Amazon page with AmazeOwl metrics
08:40 Preset settings window for the software
09:54 Advantage of using AmazeOwl appliccation versus a browser with Chrome extensions
10:49 Saving selected product from the Amazon’s search results
11:40 “Potential Products” – reading information about the product, which was recently saved
12:48 Converting selected product into the “Tracked Product”
13:35 AmazeOwl identifies key competitors for your tracked product
13:54 Bringing external data about the product
14:38 Google Trends view for the product
15:32 How product information is collected by AmazeOwl. Product Marketplace v.s. Single Product
17:13 Product Competitors
18:15 “Median reviews” metric on the product’s “Research” tab
18:56 “Buy price” information on the product’s “Research” tab
20:05 Loading FBA calculator for the selected product
21:46 “Median reviews” and “Median price”
22:07 Competitors for the selected product marketplace. Managing the competitor list. Removing the non-competing competitors.
24:59 What information is updated automatically by the AmazeOwl app in the background?
25:54 “Keyword Ranking” metric of the selected product marketplace
27:14 Adding new keywords to the tracked product. Analysing keyword metrics
28:32 “Keyword Ranking” tab with a new keyword as a column
30:23 “Stats” tab for the selected product marketplace
31:12 ASIN’s history of changes: BSR, Price, product listing copy updates, etc.
33:45 How product history information is collected by AmazeOwl
35:21 How AmazeOwl updates the information about the products
37:53 How product marketplace metrics are changed when you add new keywords to your list, therefore the number of potential new competitors
39:52 “Keywords” tab and tag cloud feature for the ASIN’s
40:56 How to evaluate product marketplace potential when adding more keywords
42:26 “Ease of Entry” metric explained – evaluating the competitiveness of the niche
45:00 Using AmazeOwl for sellers who already know what they will be selling – creating a product marketplace with the keyword which is already decided/known
46:01 For those already having listing on Amazon – adding your own ASIN to the Tracked Product marketplace
49:36 Upcoming feature: connecting seller’s account with AmazeOwl to get more detailed data
51:06 How the list of Tracked Products can be ordered
52:10 Overview of the “Product Database” tab. Its advantages.
55:28 Is it possible to create different groups of settings?
59:57 One more time: overview of 3 different Amazon seller profiles.
1:00:17  Newbie seller: choosing marketplace and searching by the keyword or using the Product Database
1:03:20  Starting seller
1:04:05  Already selling
1:04:38 High potential products v.s. high potential marketplaces
1:06:51 Pricing overview
1:09:45 Upcoming features: 3 new marketplaces (India, Italy and Mexico)
1:10:25 Upcoming features: more detailed reports and alerts in order to understand and analyze your closest competitors.
1:11:34 Support – what’s the best way to reach out to AmazeOwl support team?