Demo Mondays #4 – AmazeOwl

November 17, 2017

AMAZEOWL helps new Amazon merchants uncover high potential product niches, and active Amazon sellers make more money through market and competitor intelligence.

Try AmazeOwl right now! Get up to 20% off!
Try AmazeOwl right now!
Use discount coupon code OrangeKlik to get 20% off Established Yearly plan or 10% off other plans when signing up for AmazeOwl.

List of topics covered in this video:

00:54 What is AmazeOwl and what problems does it solve for Amazon sellers
01:56 What kind of seller AmazeOwl is targeting?
03:05 Which Amazon marketplaces are covered by AmazeOwl software?
03:56 One of the things, which differentiate AmazeOwl from others
05:16 “Potential Products” screen – collection of potential products
05:26 AmazeOwl appeals to 3 different use cases:

  1. newbie seller – finding product ideas
  2. almost ready seller – knows what will be selling, but not yet live
  3. already selling on Amazon

06:00 3 fundamental ways to do research of new products: keywords, best sellers, product database
06:37 The advantages of using “Product Database” when searching for the product ideas
07:24 Example of finding products using “Product Database”
07:51 Another way to find product ideas – searching for the keyword on Amazon within AmazeOwl app
08:26 Amazon page with AmazeOwl metrics
08:40 Preset settings window for the software
09:54 Advantage of using AmazeOwl appliccation versus a browser with Chrome extensions
10:49 Saving selected product from the Amazon’s search results
11:40 “Potential Products” – reading information about the product, which was recently saved
12:48 Converting selected product into the “Tracked Product”
13:35 AmazeOwl identifies key competitors for your tracked product
13:54 Bringing external data about the product
14:38 Google Trends view for the product
15:32 How product information is collected by AmazeOwl. Product Marketplace v.s. Single Product
17:13 Product Competitors
18:15 “Median reviews” metric on the product’s “Research” tab
18:56 “Buy price” information on the product’s “Research” tab
20:05 Loading FBA calculator for the selected product
21:46 “Median reviews” and “Median price”
22:07 Competitors for the selected product marketplace. Managing the competitor list. Removing the non-competing competitors.
24:59 What information is updated automatically by the AmazeOwl app in the background?
25:54 “Keyword Ranking” metric of the selected product marketplace
27:14 Adding new keywords to the tracked product. Analysing keyword metrics
28:32 “Keyword Ranking” tab with a new keyword as a column
30:23 “Stats” tab for the selected product marketplace
31:12 ASIN’s history of changes: BSR, Price, product listing copy updates, etc.
33:45 How product history information is collected by AmazeOwl
35:21 How AmazeOwl updates the information about the products
37:53 How product marketplace metrics are changed when you add new keywords to your list, therefore the number of potential new competitors
39:52 “Keywords” tab and tag cloud feature for the ASIN’s
40:56 How to evaluate product marketplace potential when adding more keywords
42:26 “Ease of Entry” metric explained – evaluating the competitiveness of the niche
45:00 Using AmazeOwl for sellers who already know what they will be selling – creating a product marketplace with the keyword which is already decided/known
46:01 For those already having listing on Amazon – adding your own ASIN to the Tracked Product marketplace
49:36 Upcoming feature: connecting seller’s account with AmazeOwl to get more detailed data
51:06 How the list of Tracked Products can be ordered
52:10 Overview of the “Product Database” tab. Its advantages.
55:28 Is it possible to create different groups of settings?
59:57 One more time: overview of 3 different Amazon seller profiles.
1:00:17 [1] Newbie seller: choosing marketplace and searching by the keyword or using the Product Database
1:03:20 [2] Starting seller
1:04:05 [3] Already selling
1:04:38 High potential products v.s. high potential marketplaces
1:06:51 Pricing overview
1:09:45 Upcoming features: 3 new marketplaces (India, Italy and Mexico)
1:10:25 Upcoming features: more detailed reports and alerts in order to understand and analyze your closest competitors.
1:11:34 Support – what’s the best way to reach out to AmazeOwl support team?

About the author 

Augustas Kligys

Augustas Kligys is the founder of Orange Klik and has been delivering in-person and virtual events for Amazon sellers since 2016, including European Seller Conference, Seller Fest and PPC Congress.

Known in the business as the "Amazon Summits Guy", Augustas helps Amazon sellers achieve success through delivering expert sessions and online guides.

Focused on helping Amazon sellers build and scale their business, Augustas has spent the last years developing an industry-leading knowledge base, with over 500 sessions featuring Amazon industry leaders, experts, speakers and tools.

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