What is an Amazon DSP and how to start using it for advertising your products on and off Amazon?
This time George Meressa, the founder of Clear Ads Ltd, gives an overview of programmatic advertising and how Amazon Demand Side Platform can be used by sellers to reach more of their target audience and scale within Amazon and also outside of the platform.
George has been in a PPC world since 2009, helping advertisers across Google, Facebook, Instagram, and other major platforms. Just a few years ago he finally came across Amazon and notice a huge demand for advertising knowledge among Amazon sellers. Since that time, his company Clear Ads Ltd has been helping Amazon sellers to generate more sales through sponsored ads.
Since Amazon PPC has become one of the most crucial factors in the industry, George always tries to share his knowledge with as many people as possible. For this reason, he will be one of the speakers at the PPC Congress 2019 in Amsterdam, October 3-4th. Together with other PPC experts and enthusiasts, George will talk about Amazon DSP.
What is Amazon DSP?
Amazon DSP stands for Demand-Side Platform and is a form of programmatic advertising that not many sellers are aware of. Basically, there is a space within Amazon where sellers can promote their products.
Unlike the usual Amazon Advertising Manager, DSP provides you with incredible targeting options, including the ability to remarket. So if someone has searched for your product but haven’t purchased it, you can then re-advertise to that potential customer in the next couple of weeks until you make a sale. This method has already generated some really good returns, as George says.
Even more, with Amazon DSP you can go outside of Amazon and have your products appear within something called the open exchange, so your ads appear on other people’s websites. For example, if you sell supplements, you can have your ads on related content, such as fitness or wellness.
There is no doubt it’s going to be a powerful advertising tool and, as George shares, the only sellers that are using DSP right now are ones with 7-9 figure sales. However, he believes that every Amazon seller should know about this way of advertising.
This is why George will thoroughly explain how does it work and how it can give you the advantage over other sellers, what entry barriers come with Amazon DSP, how the inside of the platform looks like, and how it differs from the usual advertising during the PPC Congress 2019.
Meet George at PPC Congress 2019 in Amsterdam: https://ppccongress.com/
How to join Amazon DSP?
There are two ways to start using Amazon DSP:
- Through Amazon’s managed service (min. 10 000€ ad spend in Europe and $35 000 in the USA)
- Through third-party agency like Clear Ads Ltd that has direct access to Amazon DSP across Europe and the US. This option is much cheaper and enables smaller Amazon sellers to get into DSP starting with $5000 ad spend.
George highlights that it is necessary to reach certain criteria to join Amazon DSP because it is not for everyone. First of all, you need to have some proven positive activity through Amazon Campaign Manager PPC and then level up for DSP.
But, for starters, George advice to be more open and look at different platforms. Sometimes the cost you pay per click can be cheaper from Google or you might get a much more tailored and focused audience from Facebook. The main thing is to consider other kinds of platforms that can facilitate your Amazon business.
Mention ORANGE KLIK and this blog post when contacting Clear Ads Ltd directly at firstname.lastname@example.org
About George Meressa
George started his PPC journey in 2009 working through most of the digital paid advertising platforms and focusing mainly on Google, Bing, Amazon. His company Clear Ads Ltd was started in 2011, since then his company has consulted and worked with over 1,000 advertisers. George now focuses mainly on helping Amazon Sellers through paid advertising through Seller Central, Amazon Vendor, and Amazon DSP.
Find more about Clear Ads Ltd: https://www.clearads.co.uk/