7 Steps for Launching Your Product on Amazon.de

October 18, 2016

Your product launch anywhere must be a carefully planned marketing strategy consisting of a precisely timed sequence of events. Your goal should be to make the biggest happening possible out of your merchandise release. This will help you ensure that you make the maximum ROI conceivable in the shortest time frame. There are 7 vital steps to a product launch on Amazon.de which can streamline this process and maximize your results.



In this Masterclass, Chris Rawlings from Sophie Society goes over the details of launching a product on Amazon, including:

  • The best tools you can use to assess the potential unit/day sales of your product on Amazon.de
  • Exactly how to create and arrange your product images
  • Why letting Amazon auto-translate your listing is a bad idea
  • Why some products stay at the top after their launch, and others drop down after a few weeks
  • The one secret strategy every big brand uses to boost new product listings that no small brands even considers

Opportunity Assessment orientation

The first step to launching a product on Amazon.de and taking advantage of this European market is to access your opportunity. There are a number of tools to simplify this evaluation and this video provides not just names, but actual know how in order to use them. It is extremely important to understand the tiger before grabbing it by the tail.

Keyword Research

Another aspect of your product launch is keyword optimization and it is essential to know exactly which words to use in your listing. These are specific words and phrases which are commonly used to search for any item. Keywords can quickly optimize your conversion rate. There are a number of ways to determine these and you will discover them in this video.

Translation Quality

We are living in an entirely different word than we were even only a decade ago. Today, anyone from any country can find and purchase a product from almost anywhere in the world. Travel and access are no longer merchandising barriers. One element which can be a major stumbling block in the road to your success is translation quality. This video explains, not only why it is important, but how to find the highest quality translation possible. It is imperative that your listing read like a professional wrote it, not a six-year-old child.

Listing Creation

Your listing creation is precisely what everything comes down to. Images are vital in the sales world and may speak louder than words themselves. Customers want to be able to see your product since they cannot yet feel it. There is a certain technique to providing product images that do just that. This content details which images these are and how to present them.

Launch Prep

There is a great deal more to launch prep than the information above. There are many elements which must be set up in an exact manner and then rechecked to ensure that your house is in good order before the actual launch. This video clarifies which to check; recheck; how; and why.

Product Launch

This presentation provides information about negative verses positive feedback loops as well as artificial conversion boosts verses natural conversion boosts. There are all sorts of details to consider such as product launch and brand launch; big branding and small branding; and cross-product promos. The information offered here gets down to the nitty gritty and clears it all up into tidy bundles.

Quantitative Results Analytics

The product launch is extremely important; however, your work has only just begun. These tips will assist in tracking the key metrics of your results. This video reveals what to track, how to track it, and why it is essential to your success. It covers everything from your keyword ranking and BSR to average sales and the significance of the best seller badge.

About Chris Rawlings

Chris is a madman who quit his New Jersey desk job impulsively one day by recklessly clicking “book now” for a flight to New Zealand while sitting at his desk. He has since built multiple successful businesses while traveling the world via motorcycle, canoe and rickshaw (and ok yes maybe the occasional plane). After building an international brand of his own, his focus shifted to helping existing businesses go international. His biggest passion now is turbocharging the revenue of existing Amazon businesses by helping them unlock the black box that is the Amazon.de marketplace.


About the author 

Augustas Kligys

Augustas Kligys is the founder of Orange Klik and has been delivering in-person and virtual events for Amazon sellers since 2016, including European Seller Conference, Seller Fest and PPC Congress.

Known in the business as the "Amazon Summits Guy", Augustas helps Amazon sellers achieve success through delivering expert sessions and online guides.

Focused on helping Amazon sellers build and scale their business, Augustas has spent the last years developing an industry-leading knowledge base, with over 500 sessions featuring Amazon industry leaders, experts, speakers and tools.

Augustas Kligys is the founder of Orange Klik and has been delivering in-person and virtual events for Amazon sellers since 2016, including European Seller Conference, Seller Fest and PPC Congress.

Known in the business as the "Amazon Summits Guy", Augustas helps Amazon sellers achieve success through delivering expert sessions and online guides.

Focused on helping Amazon sellers build and scale their business, Augustas has spent the last years developing an industry-leading knowledge base, with over 500 sessions featuring Amazon industry leaders, experts, speakers and tools.


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