Recently Sellics introduced a one-of-the-kind Amazon PPC tool called Sellics Benchmarker that lets you compare your Amazon PPC performance to your competitors, based on ACoS, CTR, CPC, and other metrics.
Here we will review how sellers can make full advantage of this new tool and whether it’s worth your time.
What is Sellics Benchmarker?
Sellics Benchmarker is a free tool for Amazon sellers, agencies as well as vendors who want to know how they are doing in terms of Amazon PPC. It’s the first time when Amazon sellers have access to improve their performance by analyzing different metrics of their competitors.
The tool analyzes your performance in Sponsored Products, Sponsored Brands, and Sponsored Display. Anyone who is actively doing Amazon PPC (at least 50 clicks in 30 days) is eligible to use the tool.
Now you can compare Amazon PPC metrics, such as:
- Sponsored Ad formats – which ads perform the best/worst? Know how much you invest in Sponsored Brands and Sponsored Products and see the category’s average.
- ACoS (Average cost of sales) – make sure your ACoS is under control.
- Detailed score – know where you rank in your industry.
- CPC (Cost per click) – how much you are paying for clicks?
- CTR (Click-through rate) – how engaging your ads really are?
- CVR (Conversion rate) – how many people are actually converting to paying customers.
Sellics created this kind of tool so Amazon sellers can make data-driven decisions when it comes to PPC (Sellics also offers a bunch of other useful Amazon PPC features to improve your advertising performance).
It is crucial to know if you are going the right way – using the data, you can actually not only compare yourself to competitors, but also make conclusions about your own PPC performance and find weak spots of the products you competing with and target it in your own strategy.
It basically secures you from overspending and maximizes your chances to become more visible.
How Benchmarker works?
Sellics Benchmarker is based on $500 million Amazon ad spend data worldwide from Q2 in 2020. The algorithm calculates the average Amazon PPC metrics KPIs and performs based on it.
It’s an internal study by Sellics which is being updated regularly so you don’t need to worry if the data this tool analyzes is up-to-date.
How to get started?
Firstly, right now is the best time to get started using Sellics Benchmarker. Why? Well, the tool is in the beta stage at the moment so you can contribute to developing it by trying it out and giving your honest feedback.
Early access launched on on October 15, 2020 and the tool is planned to be officially launched in 2021.
Secondly, it’s very easy to get started. To access the tool, you need to visit Sellics website and click on “Get early access now”. Then you will need to fill out a quick form:
Then just simply connect your Seller Central account and start generating your reports. Once the tool starts to analyze your data, you will receive a confirmation email. Shortly after that, you will finally receive your final report – give the tool at least 30 minutes to generate it. Anyway, it can also take up to 4 hours, depending on your account size.
Should you use Sellics Benchmarker?
The short answer is yes. There is no reason not to use the tool – it’s free of charge, it offers a unique solution in the market which, we believe, many sellers will be excited for. Most importantly, it’s a chance for you to have a bigger picture of what’s going on in a specific category and make PPC decisions based on it to fully optimize your Amazon FBA business.
If you want to try Sellics Benchmarker yourself, click here and just in a few steps you’ll get your first report generated.
What is Sellics?
Sellics is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from marketplace analytics, a German data analytics company, that was the first of its kind to focus on Amazon SEO back in 2014.
Today Sellics offers all kind of features, such as profit dashboard, keyword ranking optimizer, competitor monitoring, SEO tools, and Amazon PPC optimization. You can read more about how to get started using the tool in this Sellics demo.