Sponsored product PPC campaigns are a great tool for sellers when used well. If used in the wrong way, though, they can cost a lot of time and money.
An ideal situation for every seller out there would be to have this process automated as much as it’s possible.
Free 1-month trialIn this article, I would like to present you Prestozon software. Prestozon software can help you with many things, automating the PPC optimization process and saving you time.
Click here to watch DEMO MONDAYS session with Prestozon.
What’s Prestozon?
Sponsored products don’t have to be complicated and hard anymore. Prestozon is one of the most focused and powerful tools on the market that can automate Sponsored Products PPC campaigns. In addition, Prestozon has market leading analytics, bid suggestions, and negative keyword suggestions.
When you’re running a business, everything is important. However, shifting your focus to the tasks your best at and away from advertising campaigns will give you an edge.
Prestozon’s goal is to completely automate Sponsored Products so you never have to touch it yourself.
Who is Prestozon For and What Marketplaces Does it Cover?
Prestozon is for everyone out there who is into Sponsored Products, no matter the level they are.
It’s a great tool for beginners because they get a huge value and help from the software so they won’t have to spend time looking and going through reports on Amazon themselves, for example. Sponsored Products can be overwhelming to beginners and Prestozon makes it easy enough for anyone.
It’s also a great tool for users with lots of experience with Sponsored Products. You get a better workflow and have to spend less time on tracking and going through your reports. Large accounts are challenging to manage. Prestozon automation helps relieve the pressure of managing hundreds of thousands of bids and makes troubleshooting performance issues a breeze.
Prestozon covers every marketplace except China and Japan, making Prestozon suitable for most sellers.
Prestozon imports all of the marketplaces you have access to when you sign up. If you add another marketplace to your advertising account Prestozon will pick it up automatically.
Prestozon Features
Prestozon has a broad feature set and is working towards full Sponsored Products automation. To see the features live, make sure you check the #3 video from Demo Mondays series.
Analytics
Analytics feature helps you to have a clear view and track of everything that’s going on in your ad account.
There are two charts which give you a clear insight into everything that’s been going on recently. The charts display ACoS, spend, and sales by default but are flexible and allow you to chose any four metrics.
Analytics also show you a clear number of sales, orders, CTR, and much more.
The Campaign, Ad Group, Keyword, and Search Term Explorer are powerful ways to drill down into your account and see exactly what is driving your performance, saving you hours.
Bid Wizard
Bid Wizard is the magical part of Prestozon.
In Bid Wizard, Prestozon goes through each keyword and aggregates the data since the last bid change. As soon as enough data is available, it suggests a new bid that will get you closer to your ACoS target.
Applying the suggestion is as simple as clicking one button. You can also simply turn on automation and the suggestions will be applied as soon as they’re generated. Prestozon does all of the analysis for you.
Both Analytics and Bid Wizard in combination are a very quick tool to recognize problems in your bids and campaigns, helping you troubleshoot problems and extract more performance out of your ads.
Change History
Amazon doesn’t keep track of the changes you make. Prestozon does.
In Change History you are able to see all changes you did to your bids, whether you made them in Prestozon, outside of Prestozon, or if they were changed by Automation. All of the performance information for the duration of that bid is displayed. This isn’t available in any other software.
Change History will also feature Negative Keywords and Keywords in general very soon as well. Such information is helpful because you can keep track on changes to your business from the beginning.
Campaign Manager
The last main part of Prestozon is Campaign Manager. Here you can adjust your ACoS targets and enable Automation with a simple toggle. No more adjusting bids after that!
You are able to set your ACoS targets precisely and let Prestozon do the rest through automation process. When you increase your ACoS target, you expand the audience and be getting more sales, but when you lower your target, you make it more profitable. They’ve written about how to set smart ACoS targets here and how to get the most out of Automation here.
Negative Keywords Suggestions (New feature!)
Prestozon is always adding features and since we recorded the Demo Mondays with them they’ve added a Negative Keywords Wizard.
The Negative Keyword Wizard uses an algorithm that incorporates average conversion rate and order value to find search terms that aren’t going to be able to meet your targets. Soon, it will be able to search across multiple ad groups to make sure you’re using all of your data to make decisions as soon as possible.
Negative Keyword suggestions will be available in Automation soon.
Headline Search Ad support
Do you run Headline Search Ads? Prestozon now supports Analytics for HSA so you can have deeper insight than is possible through Amazon’s reporting.
Upcoming Features
Prestozon is always adding features until they achieve their goal of automating all parts of Sponsored Products management. Here are some they’re working on now
Keyword Promotions
Search terms that have shown to be positive and have a positive impact on your business shouldn’t be wasted. Soon Prestozon will be able to search across several ad groups to aggregate search term data, find profitable search terms, and start them as keywords in manual campaigns. Bid Automation can take over from there to make sure it stays profitable.
Automatic Campaign Automation
Automatic campaigns need attention too. Soon Prestozon can manage default bid and budget for automatic campaigns so their performance doesn’t get out of hand as you use Prestozon to move profitable search terms over to manual campaigns.
Usage of Prestozon
Usage of Prestozon is very simple thanks to the basic and minimalist interface where your focus is right at the most important things.
The top menu isn’t overcrowded and gives you the most important features and tools you can use. There are also charts which are very simple to understand that give you a quick insight into your business.
It’s very easy to connect your Amazon account to Prestozon because they use Login with Amazon. This is extra secure because you retain control of what Prestozon has access to through your Amazon account.
We hope that Prestozon stays simple and easy to understand even when many new useful features get added.
So far, even the greenest beginners can get their way around Prestozon right away.
Pricing of Prestozon
Prestozon charges a low monthly fee per Amazon account, which depends on your monthly advertising spend. Each account will require a separate subscription. This gets you access to all of Analytics, the Wizards, Change History, Campaign Manager, and Automation.
The pricing starts with $50 per month if your ad spend is $1,000 or less. Here is a full breakdown of Prestozon’s pricing:
Note: You can save 10% if you prepay for the whole year upfront.
Support at Prestozon
Prestozon has great customer support that goes directly to the founders. Simply use the “Help” tab at the right of the screen when you’re logged in.
You can also contact Prestozon directly at support@prestozon.com. Support is generally fast, and you will get a response as quickly as possible.
I hope you will have a great time using Prestozon software and that you will save time with Automation.
