Helium 10 all-in-one tool suite offers different pricing plans for Amazon FBA and Walmart sellers based on their needs.
There are 5 subscription plans at the moment (plus the Free plan that’s only available for 1 month) and although the differences between, let’s say, Starter and Elite plans, are obvious, you would want to compare the plans that are more of the same level. For example, how to know if you need the Platinum or the Diamond plan?
In this blog post, we will try to highlight the main differences between all of the plans to help you make your decision easier.
10% off every month 20% off first 6 monthsHelium 10 Plans
For Helium 10 plans, you can either pay the monthly or yearly subscription fee – keep in mind that by choosing their annual plans, you get 2 months for free.
How much does it cost?
Here’s a breakdown of the prices of each plan as well as how much you would save if you use one of the Helium 10 coupon codes:
| Plan | Regular price (month/annual) | Price with 10% off lifetime | Price with 50% off 1st month | Savings (month/annual) |
|---|---|---|---|---|
| Starter | $39 / $339 | $39 / $339 | $39 / $339 | N/A |
| Platinum | $99 / $999 | $89.10 / $899 | $49.5 / N/A | $9.90 / $100 |
| Diamond | $249 / $2499 | $224.10 / $2249 | $124.50 / N/A | $24.90 / $250 |
| Elite | $399 / N/A | $399 / N/A | $399 / N/A | N/A |
Free plan
Helium 10 Free plan is a perfect way to get a taste of what Helium 10 has to offer without paying a penny.
However, the Free plan comes with limitations that might exceed pretty fast. Also, you don’t get access to the Freedom Ticket course.
Let’s say this Free plan is just a teaser and it’s only available for the first 30 days after you sign up for it.
| Helium 10 tools | Included in the plan? |
|---|---|
| PRODUCT RESEARCH | |
| Black Box | ✅ 20 uses |
| Trendster | ✅ 30 days |
| Xray | ✅ 50 launches |
| Xray for Walmart | ✅ 50 launches |
| KEYWORD RESEARCH | |
| Cerebro | ✅ 2 uses per day |
| Cerebro for Walmart | ✅ 2 uses per day |
| Magnet2 | ✅ 2 uses per day |
| Magnet2 for Walmart | ✅ 2 uses per day |
| Misspellinator | ✅ 20 uses |
| LISTING OPTIMIZATION | |
| Frankenstein | ✅ 30 days |
| Scribbles | ✅ 30 days |
| Index Checker | ✅ 6 uses |
| Listing Analyzer | ✅ 2 uses per month |
| Listing Builder | ✅ 30 days, limited |
| OPERATIONS | |
| Alerts | ✅ up to 2 ASINs |
| Inventory Protector | ✅ |
| Refund Genie | ✅ limited |
| Follow-Up | ❌ |
| Inventory Management | ✅ 30 days |
| ANALYTICS | |
| Keyword Tracker | ✅ up to 20 keywords |
| Keyword Tracker for Walmart | ❌ |
| Market Tracker | ✅ up to 1 market |
| Profits | ✅ 30 days |
| Profits for Walmart | ✅ 30 days |
| MARKETING | |
| Adtomic | ❌ |
| Landing Page Builder, Portals | ❌ |
| QR Codes, Portals | ✅ 1 code / 100 scans per month |
| Product Inserts, Portals | ❌ |
| ADDITIONAL PERKS | |
| Multi-user login | ❌ |
| Connected Accounts | ✅ Up to 2 Tokens (Walmart + Amazon) |
| Monthly Expert Training | ❌ |
| In-Person Workshops | ❌ |
| Private Facebook Group | ❌ |
| LEARNING | |
| Freedom Ticket | ❌ |
Starter
Helium 10 Starter is a bit similar to their Free plan. So if you think the tools available in the Free plan was just enough for you at this point, then you might want to sign up for the Starter.
It’s an affordable plan for new sellers who are still in the beginning stage of their Amazon business. The only difference between Starter and Free plans is that the users get full access to Profits, Xray and Freedom Ticket.
Also, by upgrading to this plan, you can finally connect your Helium 10 account with Amazon Seller Central and start tracking your sales data.
And one of the biggest perks that the Starter has is the Freedom Ticket course which is not available on the free plan and is valued at $997. So by upgrading, you’re getting this for free.
For only $39 a month or $339 a year (just $28.25 a month) you can access the tools listed below.
| Helium 10 tools | Included in the plan? |
|---|---|
| PRODUCT RESEARCH | |
| Black Box | ✅ 20 uses |
| Trendster | ✅ 30 days |
| Xray | ✅ |
| Xray for Walmart | ✅ 50 launches |
| KEYWORD RESEARCH | |
| Cerebro | ✅ 2 uses per day |
| Cerebro for Walmart | ✅ 2 uses per day |
| Magnet2 | ✅ 2 uses per day |
| Magnet2 for Walmart | ✅ 2 uses per day |
| Misspellinator | ✅ 20 uses |
| LISTING OPTIMIZATION | |
| Frankenstein | ✅ 30 days |
| Scribbles | ✅ 30 days |
| Index Checker | ✅ 6 uses |
| Listing Analyzer | ✅ 2 uses per month |
| Listing Builder | ✅ 30 days, limited |
| OPERATIONS | |
| Alerts | ✅ up to 2 ASINs |
| Inventory Protector | ✅ |
| Refund Genie | ✅ limited |
| Follow-Up | ❌ |
| Inventory Management | ✅ 30 days |
| ANALYTICS | |
| Keyword Tracker | ✅ up to 20 keywords |
| Keyword Tracker for Walmart | ❌ |
| Market Tracker | ✅ up to 1 market |
| Profits | ✅ |
| Profits for Walmart | ✅ 90 days |
| MARKETING | |
| Adtomic | ❌ |
| Landing Page Builder, Portals | ❌ |
| QR Codes, Portals | ✅ 1 code / 100 scans per month |
| Product Inserts, Portals | ❌ |
| ADDITIONAL PERKS | |
| Multi-user login | ❌ |
| Connected Accounts | ✅ Up to 2 Tokens (Walmart + Amazon) |
| Monthly Expert Training | ❌ |
| In-Person Workshops | ❌ |
| Private Facebook Group | ❌ |
| LEARNING | |
| Freedom Ticket | ✅ |
Platinum
For most of the sellers, the Platinum plan is the right choice. Considering the price and the value you get, there’s no surprise this plan is the most popular one.
With the Platinum plan, you don’t have any limitations for the Black Box, Trendster, Xray, and Misspellinator. Moreover, you increase the number of Index Checker uses from just 6/month to 150/month and Listing Analyzer from 2 uses to 25 (also per month).
Even more important: the plan includes the marketing tools – Adtomic (limited use) and Portals.
| Helium 10 tools | Included in the plan? |
|---|---|
| PRODUCT RESEARCH | |
| Black Box | ✅ |
| Trendster | ✅ |
| Xray | ✅ |
| Xray for Walmart | ✅ 50 launches |
| KEYWORD RESEARCH | |
| Cerebro | ✅ |
| Cerebro for Walmart | ✅ 2 uses / day |
| Magnet2 | ✅ |
| Magnet2 for Walmart | ✅ 2 uses / day |
| Misspellinator | ✅ |
| LISTING OPTIMIZATION | |
| Frankenstein | ✅ |
| Scribbles | ✅ |
| Index Checker | ✅ 150 uses / month |
| Listing Analyzer | ✅ 2 uses / month |
| Listing Builder | ✅ limited |
| OPERATIONS | |
| Alerts | ✅ up to 100 ASINs |
| Inventory Protector | ✅ |
| Refund Genie | ✅ limited |
| Follow-Up | ✅ 5,000 emails / month |
| Inventory Management | ✅ up to 20 SKUs |
| ANALYTICS | |
| Keyword Tracker | ✅ up to 2,500 keywords |
| Keyword Tracker for Walmart | ❌ |
| Market Tracker | ✅ up to 3 markets |
| Profits | ✅ |
| Profits for Walmart | ✅ 90 days |
| MARKETING | |
| Adtomic | ✅ limited |
| Landing Page Builder, Portals | ❌ |
| QR Codes, Portals | ✅ 10 codes / 10,000 scans per month |
| Product Inserts, Portals | ✅ |
| ADDITIONAL PERKS | |
| Multi-user login | ❌ |
| Connected Accounts | ✅ Up to 2 Tokens (Walmart + Amazon) |
| Monthly Expert Training | ❌ |
| In-Person Workshops | ❌ |
| Private Facebook Group | ❌ |
| LEARNING | |
| Freedom Ticket | ✅ |
Diamond
The first thing you need to know about the Diamond is that it’s the cheapest multi-user plan that Helium 10 offers.
It doesn’t have any limitations when it comes to Product and Keyword Research tools.
Also, when you grow your business, you might want to be on the safe side and not worry about the limitations. For example, the Diamond has 2-3x more credits for various tools (Keyword Tracker, Follow-Up, Alerts) than Platinum.
Also, as you grow your business, eventually you feel the need to track more ASINs and hire more people. With this plan, you get multi-user access to all of the tools (up to 3 users) so you don’t need to share your own login with team members anymore.
To put ir shortly – the Diamond plan is designed to meet the needs of a growing business.
| Helium 10 tools | Included in the plan? |
|---|---|
| PRODUCT RESEARCH | |
| Black Box | ✅ |
| Trendster | ✅ |
| Xray | ✅ |
| Xray for Walmart | ✅ |
| KEYWORD RESEARCH | |
| Cerebro | ✅ |
| Cerebro for Walmart | ✅ |
| Magnet2 | ✅ |
| Magnet2 for Walmart | ✅ |
| Misspellinator | ✅ |
| LISTING OPTIMIZATION | |
| Frankenstein | ✅ |
| Scribbles | ✅ |
| Index Checker | ✅ 300 uses / month |
| Listing Analyzer | ✅ 50 uses / month |
| Listing Builder | ✅ |
| OPERATIONS | |
| Alerts | ✅ up to 300 ASINs |
| Inventory Protector | ✅ |
| Refund Genie | ✅ |
| Follow-Up | ✅ 15,000 emails / month |
| Inventory Management | ✅ |
| ANALYTICS | |
| Keyword Tracker | ✅ up to 5,000 keywords |
| Keyword Tracker for Walmart | ✅ up to 250 keywords |
| Market Tracker | ✅ up to 5 markets |
| Profits | ✅ |
| Profits for Walmart | ✅ |
| MARKETING | |
| Adtomic | ✅ $20k/mo ad spend included |
| Landing Page Builder, Portals | ✅ up to 6 portals |
| QR Codes, Portals | ✅ 40 codes / 100,000 scans per month |
| Product Inserts, Portals | ✅ |
| ADDITIONAL PERKS | |
| Multi-user login | ✅ up to 3 users |
| Connected Accounts | ✅ up to 4 Tokens (Walmart + Amazon) |
| Monthly Expert Training | ✅ |
| In-Person Workshops | ❌ |
| Private Facebook Group | ❌ |
| LEARNING | |
| Freedom Ticket | ✅ |
Elite
Helium 10 Elite is the high-end plan, costing $399/month. Why is it so expensive, you might ask? Because by being a member of the Elite, you are eligible to get live VIP training and add up to 5 team members so they can use the tool as well. And these are just a couple of upgrades, not to mention the expanded limitations.
| Helium 10 tools | Included in the plan? |
|---|---|
| PRODUCT RESEARCH | |
| Black Box | ✅ |
| Trendster | ✅ |
| Xray | ✅ |
| Xray for Walmart | ✅ |
| KEYWORD RESEARCH | |
| Cerebro | ✅ |
| Cerebro for Walmart | ✅ |
| Magnet2 | ✅ |
| Magnet2 for Walmart | ✅ |
| Misspellinator | ✅ |
| LISTING OPTIMIZATION | |
| Frankenstein | ✅ |
| Scribbles | ✅ |
| Index Checker | ✅ 500 uses / month |
| Listing Analyzer | ✅ 125 uses / month |
| Listing Builder | ✅ |
| OPERATIONS | |
| Alerts | ✅ up to 1000 ASINs |
| Inventory Protector | ✅ |
| Refund Genie | ✅ |
| Follow-Up | ✅ 50,000 emails / month |
| Inventory Management | ✅ |
| ANALYTICS | |
| Keyword Tracker | ✅ up to 5,000 keywords |
| Keyword Tracker for Walmart | ✅ up to 250 keywords |
| Market Tracker | ✅ up to 15 markets |
| Profits | ✅ |
| Profits for Walmart | ✅ |
| MARKETING | |
| Adtomic | ✅ $40k/mo ad spend included |
| Landing Page Builder, Portals | ✅ up to 9 portals |
| QR Codes, Portals | ✅ 50 codes / 100,000 scans per month |
| Product Inserts, Portals | ✅ |
| ADDITIONAL PERKS | |
| Multi-user login | ✅ up to 5 users |
| Connected Accounts | ✅ up to 4 Tokens (Walmart + Amazon) |
| Monthly Expert Training | ✅ |
| In-Person Workshops | ✅ |
| Private Facebook Group | ✅ |
| LEARNING | |
| Freedom Ticket | ✅ |
Enterprise
If you run a huge Amazon business with a full-scope team, then the Elite plan might not be enough for you. Anyway, Helium 10 is willing to tailor their tools based on your needs – the only thing you need to do is to contact them and then wait for their offer.
Which one to choose?
Let’s get to the bottom of it – which Helium 10 plan is the most suitable for you, after all?
Obviously, we would recommend going with the Free plan right away as you don’t really have anything to lose.
Then, depending on your business needs and the budget, you might want to choose something between Platinum and Diamond, however, the most obvious difference that might decide which one of these you might need is the fact that Platinum is a single-user plan while the Diamond you can add up to 3 people to use the account.
The Elite plan is for someone who wants to get regular VIP training and has a HUGE team.
And lastly, the Enterprise plan is a customized plan for corporates, wanting more than the Elite plan has to offer. This one is quite rare but if you feel like Enterprise would be something interesting to your company, feel free to contact Helium 10 team and they’ll be happy to onboard you to
Helium 10 promo coupon codes
Once again, if you’re planning to sign up for any of the above-mentioned Helium 10 plans, use their discount coupon codes to save some money. You can claim a 10% discount for any Helium 10 plan LIFETIME or a 50% discount for the 1st month.
10% off every month 20% off first 6 months