Preparing for Prime Day
Q&A with Amazon Experts
May 26th, 2022
9am PST, 12 pm EST, 5 pm UK
brought to you by
Ever since Amazon launched Prime Day back in 2015, it has been one of the most anticipated annual shopping events – any seller wants to capitalize on those ready-to-buy shoppers and come up with an irresistible special deal!
What will You Learn?
We’ve invited experienced Amazon sellers and ecommerce experts Colby Almond, Robyn Jonhson, and Liran Hirschkorn, to walk you through the key steps of preparing for Amazon Prime Day and creating a great Prime Day offer:
Digital Marketing Speaker, eCommerce expert, Director of Online Marketplaces at ViscoSoft Inc
Colby has over a decade of agency SEO and digital marketing experience working with companies ranging from small businesses to global leaders. Past clients include ESPN, Home Depot, Intuit, Vivint, Paramount Pictures, and many more. Currently, Colby is the Sr. Ecommerce manager at ViscoSoft leading their Amazon team and strategy.
During this webinar Colby will talk about data-based tips on the Prime Day preparation strategy:
- How to pick the right product to feature
- How to make sure your listing is ready for Prime Day
- What are the “must” things to do in the weeks leading up to Prime Day
- What pricing strategy to choose: Price Changes vs. Deals
Sellzone brand evangelist, co-founder of Marketplace Blueprint agency
Robyn is a regular contributor for Search Engine Journal, a professor for the Semrush Academy, and speaks at some of the most prestigious Amazon and Ecommerce conferences in the US and abroad.
She has written a best-selling book on Amazon called The Unlikely Entrepreneur about her journey of starting her business. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and School for Start-Ups Radio.
During this webinar Robyn will share some tips on supply and demand:
- How to adjust your Prime Day Plan to match your inventory levels
- Tips for forecasting for Prime Day
- How to utilize pricing changes to maximize your Prime Day profitability
CEO and Founder at Incrementum Digital
After growing and selling a successful online life insurance agency in 2014, Liran decided to get involved in ecommerce and selling on Amazon. Since then he has sold millions of dollars in products on Amazon and today is a sought after speaker and thought leader on Amazon marketing. Liran is founder and CEO of Incrementum Digital, which is one of the fastest growing marketing agencies in the Amazon space. He is an advisor to VC backed CPG brands as well as 8fig an ecommerce focused fintech company helping brands obtain growth capital. When not working Liran enjoys spending time with his family in New York.
During this webinar Liran will provide some recommendations for Prime Day Amazon Ads:
- What Ad strategies to choose and how to properly manage your advertising budget before and during Prime Day
- What should be the most important metrics to keep an eye on
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. She helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy. She is the head of international e-commerce at the Estonian export agency and a video host on the Orange Klik YouTube channel.
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. Since 2016 he has recorded over 500 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
Sellzone is a powerful suite for optimizing and managing listing performance and pinpointing sales growth points on Amazon. Sellzone’s mission is to make selling better. We want your business to grow and overachieve, and we hope that our solutions will help you get there.
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