This Amazon advertising workshop is designed to cover everything from the beginning stages to more advanced PPC techniques and strategies and it's suitable for Amazon sellers of all experience levels.
what Do you get?
- Free access to live 3-hour A-to-Z Amazon advertising workshop
- Private post-event Zoom call with Perpetua's advertising experts for all registered attendees
- Exclusive opportunity to ask any questions about Amazon advertising during the live broadcast
- 3 video credits for Perpetua's sponsored brands video creator
- Actionable steps to optimize your own advertising campaigns right away
- Strategies you can implement yourself, no matter your experience level or what advertising software do you use
agenda
Advertising is a crucial part of every Amazon business - it increases your visibility and boosts sales as a result, improves organic ranking and impacts your business profits long term. This Amazon advertising workshop will teach you how to optimize your Amazon advertising performance to maximize your business potential.
Date: Tuesday, April 27th, 2021
The workshop starts at
12 pm EST
(5 pm UK, 6 pm CET)
During this 3-hour workshop, we'll be covering these topics:
1. Amazon Advertising 101
- 12:00 pm Harvesting Keywords & Bid Optimizations 101
- 12:20 pm Targeting Strategies - Competitor Conquesting / ASIN Targeting
- 12:40 pm Brand Building and Growing Awareness - Sponsored Brands, Category targeting
2. Amazon Advertising 201
- 1:00 pm Sponsored Brands video — Best practices
- 1:20 pm Seasonality and Maximizing Holidays like Prime Day
- 1:40 pm Driving More Efficiency with Your Budget: How to Maximize Impact
3. Amazon Advertising 301
- 2:00 pm Amazon Attribution: Driving incremental traffic from off-Amazon channels
- 2:20 pm Advanced Targeting Strategies and Top of Search Domination
- 2:40 pm Sponsored Display vs. Amazon DSP
- 3:00 pm Q&A discussion panel
All times are in the EST (Eastern Standard Time) zone. For your time zone, check out this link.
workshop experts
Joseph La Selva
Business Development Lead
Joseph La Selva leads business development at Perpetua and has seven years of experience in the retail and eCommerce space and has onboarded hundreds of agencies and sellers to Perpetua's platform to date. Prior to this, Joseph led national retail partnerships at Procter & Gamble for various Canadian retail chains, working on global brands such as Gillette, Pampers, and Bounty.
Michelle Meleskie
Strategic Partner Manager
As a Strategic Partner Manager at Perpetua, Michelle Meleskie helps Perpetua's largest agencies and brands develop and execute their Amazon advertising and omnichannel strategies. She's led Perpetua's Instacart platform launch, and with degrees in both business and financial math, Michelle also evaluates customer data to uncover trends that help drive customer growth.
Claire Lee
eCommerce Associate
Claire Lee helps media agencies, brands and Amazon sellers develop and execute their Amazon advertising strategies, so they can focus on growing their businesses. She also builds out go-to-market playbooks for new marketplaces and ad platforms added to the Perpetua ecosystem.
Jack Smith
Seller and Agency Partnerships Lead
Jack Smith partners with brand, seller and agency clients globally as they look to grow their digital marketing efforts and optimize performance on marketplaces like Amazon, Instacart, Walmart, and Target. Previously, Jack worked for an innovative software company focused on redefining the in-store shopping experience by supporting DTC brands and large retailers as they bridge the gap between brick & mortar and eCommerce.
hosts
lisett lees
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. She helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy. She is the head of international e-commerce at the Estonian Export agency and a video host on the Orange Klik Youtube channel.
Augustas Kligys
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. Since 2016 he has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
about perpetua
A single platform to accelerate your growth
Perpetua provides growth optimization and reporting technology for the world’s smartest e-commerce businesses. Integrations with Amazon, Instacart, and Google Ads ensure brands achieve full-funnel engagement and maximum visibility.
Through Perpetua, you are able to launch efficient, effective and performance-driven Amazon campaigns across all of Amazon's ad types (Sponsored Products, Sponsored Brands and Sponsored Display). Perpetua’s intelligent reporting tools will also surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your Amazon business.
Perpetua for Brands
Grow market-share, be an early adopter, and hit your targets while drastically reducing your time spent on campaign execution. Control budgets and ACoS, strategize on what customers to target and we’ll optimize the rest. If you manage the Amazon or Instacart P&L, we can get you promoted.
Perpetua for Agencies
Differentiate your agency with Perpetua as your Amazon and Instacart technology partner. With our robust tools and customizable white-label solution, you’ll spend dramatically less time managing campaigns and more time supporting existing clients and finding new ones. Scale spend to hit your budgets.
Perpetua for Sellers
Growth on autopilot. Whether you’re launching your first campaign, or still manually managing your campaigns - ai-powered ad optimization will allow you to boost your campaigns in a fraction of the time so you can focus on the million other things you have to do. Launching a Perpetua optimized campaign is the easiest way to drive demand and grow revenue in the time it takes to post a photo to Instagram.
