Demo Mondays #14 – My PPC Pal

My PPC Pal automates the tasks of optimizing your Amazon Sponsored Products, AKA PPC. It will save users time by performing repetitive tasks for them, it will hopefully save them money if they are not already fully optimizing their PPC campaigns, and the third benefit that some users see is that it will help drive organic sales. When your Amazon PPC Campaigns are fully optimized they help to drive more paid sales which in turn helps boost your organic ranking for keywords and helps to drive more organic sales over time.

Special offer:

Sign up for the My PPC Pal here:

Use coupon code DEMOMONDAYS to get 15% off lifetime.

My PPC Pal is presented by the founder Chris Nowak.

Here is the list of features and topics covered in this video:

00:46 What “My PPC Pal” is and what problem does it solve for Amazon sellers?
01:27 What marketplaces are covered by the “My PPC Pal”?
01:54 What kind of sellers are targeted by the “My PPC Pal”?
03:20 Linking Amazon seller account with the software. How long does it take to pull the initial data?
04:30 Dashboard overview. Spend, Sales, ACoS graphs and their filters.
05:14 Dashboard: Performance reports by campaigns, ad groups and keywords.
05:31 Looking at the performace by the keywords. Sorting the report.
06:48 “My Campaigns” section
07:06 Setting automation rules for the campaigns: recommended, conservative, aggressive, custom
08:14 Custom rules configuration – for advanced users
08:50 Configuration: ACoS % cut off: rules for pausing the keyword, lowering the bid, raising the bid and moving keyword to the negative keyword
11:50 Configuration: Spend without a sale
12:39 Configuration: Clicks without a sale
13:29 Configuration: Impressions per click
14:22 Lower bid and raise bid rules – changing bid %
15:14 Minimum and maximum bid configuration
16:09 Is it possible to save different configuration templates for the my campaigns automation?
17:28 Log1 and Log2 – two different reports about the automation changes
19:06 How does My PPC Pal create the negative keywords?
20:28 Reports – raw data which is downloaded from and uploaded back to Amazon
21:08 “Account” page
21:32 Help section at the My PPC Pal
22:03 Application alerts
22:15 Pricing
22:57 Is it possible to control on which SKUs automation should be applied?
24:25 Upcoming features: more automation, longest vision is to make My PPC Pal the easiest platform to run Amazon PPC, better reporting on the dashboard, more marketplaces covered
25:33 How sellers can get in touch with the My PPC Pal support?
26:34 Briefly about Chris and his 7-figure Amazon business
27:15 Offer: use coupon code DEMOMONDAYS and save 15% lifetime (+ 30 days trial)


DEMO MONDAYS is a Monday video series hosted by Augustas Kligys, where the creators and owners of Amazon seller softwares are invited to demonstrate their tools to the audience. Watching these presentations will help you decide, which software to choose for your Amazon business.

About the Author Augustas Kligys

Augustas Kligys is the host and creator of several popular virtual summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products.

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