Building a Brand – from 7-figure Seller

Sophie Howard has different approach when it comes to creating private label products. She focus on a long-term goal: selling the brand within 2 years.

In this webinar Sophie shared with us:

  • Story how she moved from 6 to 7-figure sales on Amazon
  • Her strategy for selecting physical products to sell
  • How she sold her 18-months old brand for 7-figures
  • Difference Between 6 and 7-figure sellers
  • 10 Things All Amazon Sellers Should Do

Offer mentioned during the masterclass:

Sophie Howard is based in New Zealand and runs several 6 and 7-figure Amazon businesses in the US, UK and Europe. Sophie sold one US Amazon account in mid 2016 for over 7-figures USD. She developed the Minimum Viable Brand for physical products to be sold online at premium prices and scale fast. She loves sourcing products from around the world, usually in places where no one else is looking.

Sophie’s coaching helps other individuals and businesses find and sell more physical products online. As an NLP qualified coach Sophie is able to work with people from all backgrounds and levels of ambition to see results and build skills and confidence as ecommerce entrepreneurs. She loves to help build smart, passive businesses that can scale and have a 7-figure residual asset value as well as the cash flow they generate. Sophie founded Product University (an e-commerce community of learning) and the Amazon Navigator (flagship Amazon training course) as well as offering 1:1 coaching. See to find out more.

Prior to entering the world of e-commerce Sophie founded and ran high tech start up companies for Victoria University in Wellington, worked in the pharmaceutical industry and was a diplomat for the New Zealand government. She has an MBA (Distinction) and a MSc Genetics. See

About the Author Augustas Kligys

Augustas Kligys is the host and creator of several popular virtual and in-person summits for Amazon sellers. The first one is European Private Label Summit, which covers a lot of important topics for those willing to grow their Amazon FBA business in European Marketplaces. The second - AMZ Seller Summit - an event, where experts shared their Amazon business optimization secrets and mindset, which helps to elevate your business to the next level. Augustas also hosts weekly DEMO MONDAYS video series, where Amazon seller tools are demoing their products. If you want to meet Augustas in-person, visit one of his live events for Amazon business owners: European Seller Conference, PPC Congress, and Seller Fest.

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